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7-Eleven Opens Its First Store at a Sports Venue

Convenience retailer partners with Texas Motor Speedway

IRVING, Texas -- 7-Eleven Inc. is opening its first location at a professional sports venue. The convenience store will open at Texas Motor Speedway in Fort Worth, Texas, in time for the AAA Texas 500 NASCAR Playoff race weekend, beginning Oct. 27.

The store will be the centerpiece of the partnership between 7-Eleven and Texas Motor Speedway. 7-Eleven will become the "official convenience store of Texas Motor Speedway," and the two entities will collectively develop on-site and in-market promotions.

The store will be available to fans during the speedway's major race weeks throughout the year, including the O'Reilly Auto Parts 500 NASCAR tripleheader in March, DXC Technology 600 INDYCAR/NASCAR doubleheader in June and the AAA Texas 500 NASCAR Playoff doubleheader and Texas Sprint Car Nationals in November 2019.

The 7-Eleven store will operate 24 hours a day during race weeks beginning at 8 a.m. on the Saturday before the race and ending the following Monday at 4 p.m.

"7-Eleven customers are in a hurry and on the go. What better place to locate a store than at a major auto race track with fast cars and enthusiastic fans," said Charles Bantos, 7-Eleven's director of corporate development. "Opening a new store at Texas Motor Speedway allows us to meet them where they are and offer them the convenience they know and love during race weekends."

The 5,000-square-foot store will be on the Lone Star Circle inner ring road outside of the infield's North Tunnel exit. The speedway will offer tram service to and from the store and will give customers access to all other tram stops on the Texas Motor Speedway's property.

The store will carry Big Gulp and Slurpee drinks, coffee, 7-Select private-label products and other popular items.

"We are proud to become the first-ever professional sports venue to have a permanent, full-service 7-Eleven convenience store on our property that will have the ability to provide multiple benefits to our fans throughout our major race weeks," said Texas Motor Speedway President Eddie Gossage. "The store will be an outstanding source for our thousands of race-week campers that may be in need of any items, many of which will be specifically stocked to help fit their needs. It also will provide all of our fans and race teams with the opportunity to enjoy some of the iconic 7-Eleven products, such as the Slurpee and Big Gulp, or find a variety of items in which they will never have to leave the property."

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 66,000 stores in 17 countries, including approximately 9,100 in the United States.

Photograph courtesy of 7-Eleven

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