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7-Eleven's Drive to Innovate (Video)

EVP Delgado-Jenkins on how the chain sped up its process to bring new ideas to market faster

DALLAS -- CSP magazine recognized 7-Eleven Inc. for its breakthroughs in product development with a CRU Award during the 2016 Convenience Retailing University conference in Dallas.

Dallas-based 7-Eleven’s innovation team functions independently of much of the company as a way to continually explore and evaluate products and services to bring into stores.

“If we’re not keeping pace with [customers’] needs, we’re not driving sales,” said Jesus Delgado-Jenkins, executive vice president and chief merchandising officer for 7-Eleven. “You can discount and promote, but if you’re not bringing in new products with the taste, quality ingredients, texture and functional needs they want, you can’t propel sales.”

Learn more about 7-Eleven's process in the video below.

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