Employees and customers can show their support by making a $1 donation by signing a specially designed flag to be hung in the stores during the fundraising days.
To date, Alon Brands has raised more than $250,000, and it looks to add greatly to that running total, it said.
"As an organization that [image-nocss] is always there when needed for our military and their families, we are always proud to support their work through this fundraising drive," said John West, director of sales and marketing for Alon Brands, Odessa, Texas.
The USO currently operates more than 150 centers worldwide, 11 of which are located in Texas. Each center provides morale-boosting programs and services to troops and their families. As a nonprofit organization, the USO relies on the generosity of the American public to support its work.
Dallas-based Alon USA Energy Inc. owns refineries in Texas, California, Louisiana and Oregon. Operating subsidiary Alon Brands Inc. is the largest 7-Eleven licensee in the United States and is a leading marketer and supplier of motor fuels in the South Central and Southwestern United States. Its business consists of two operating segments: retail and wholesale marketing. As of December 31, 2010, the retail segment operated 304 convenience stores in Central and West Texas and New Mexico, substantially all of which are branded 7-Eleven. Its wholesale marketing segment markets and supplies motor fuels under the FINA brand and provides brand support and payment card processing services to distributors supplying approximately 633 retail locations, including its company-owned stores that sell motor fuel. In certain markets outside of its supply network, it also sub-licenses the FINA brand and provides the same brand support and payment card processing services to distributors representing approximately 261 additional retail locations.
Alon Energy is majority-owned by Alon Israel Oil Co. Ltd.