DALLAS --Alon Brands, a supplier and marketer of ALON fuels and the largest licensee of 7-Eleven in North America, celebrated the sixth year of its Clean TEAM program with a special awards ceremony.
The Dallas-based company established the Clean TEAM program in 2010 to provide customers with the ideal convenience store experience and to enhance key drivers of consumer satisfaction and retention. Managers from hundreds of stores are evaluated on store interiors and exteriors, fueling areas, customer service and restrooms, and they receive rewards for achieving high scores.
In its retail division alone, Alon Brands has given away nearly a million dollars in cash and prizes through the program, including some significant grand prizes that the company presented at the annual awards banquet on Feb. 8.
“You can’t argue the correlation between clean stores and a great customer experience,” said Kyle McKeen, president and CEO of Alon Brands. “We’re proud to celebrate the hard work of all of our team members who have helped create greater ALON brand awareness and customer loyalty along the way.”
As store performance has strengthened over the years, the company has shown appreciation for these achievements with increasingly exciting incentives.
For the second year in a row, the top performers were invited to spin a wheel for a chance at several grand prizes, including a new car, cash, and trips to Hawaii, Disney World, Alaska and more. Grand-prize store managers from across Texas and New Mexico traveled to El Paso to spin the wheel for their reward.
The company also recognized one regional manager and four district managers with awards for their exemplary leadership in executing quality management of their stores.
“We are going to support this program for our retail operations and our distributors for a long time,” McKeen said. “If the past six years are any indication, store and employee performance will continue to exceed our expectations.”