NEW YORK — Digital media company BuzzFeed Inc. has entered into an exclusive agreement with airport retailer Stellar Partners Inc. to open new “news convenience stores” in airports across the United States.
The first two BuzzFeed stores will debut in spring 2022 in New York at LaGuardia Airport’s new Terminal C, which will also open this spring.
While travelers are shopping for travel supplies, snacks, magazines, beauty and lifestyle items and more, they will be able to see the latest news and entertainment provided by BuzzFeed on monitors throughout the store. Stores will also support local businesses and carry products for purchase that will vary by region. They will also feature self-checkout.
“Across food, news, pop culture and commerce, BuzzFeed drives conversation and inspires what audiences watch, read, buy, and obsess over next,” the media firm said. “The dynamic partnership will tap into BuzzFeed’s consumer insights to elevate the merchandise strategy.”
“Stellar’s retail expertise combined with BuzzFeed’s trendsetting appeal will help redefine newsstands and convenience for the modern traveler,” said Stellar CEO Padraig Drennan.
“We are thrilled to build a long-term partnership with Stellar and extend the BuzzFeed brand to airports across the country.” said Melanie Summers, senior vice president of consumer products for BuzzFeed, New York. “We’ll utilize our data-driven research and insights to give consumers a curated travel experience with the products they want most.”
Based in Tampa, Fla., Stellar Partners develops, operates and markets a portfolio of news, convenience and specialty stores that range from exclusive brands and regional favorites to well-known luxury brands. Founded in 1965, the company operates more than 100 stores in 21 U.S. airports.
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