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Chestnut Market’s Abigail Cerra emphasizes the importance of understanding the financials behind business decisions

Convenience-store chain’s director of marketing also shares how she leverages data to make smarter choices

In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks to Abigail Cerra, director of marketing at Chestnut Market, New Paltz, New York. They talk during CSP’s C-Store Women event, which was held Nov. 3-5 in San Antonio.

Cerra talks about the importance of understanding the financials behind business decisions. She and Gignac discuss how leaders in the convenience-store industry can read early financial signals, leverage data to make smarter choices and navigate the evolving landscape of digital payments, self-checkout and delivery. Cerra also shares practical advice for emerging leaders on strengthening their financial intuition and spotting the story behind the numbers in their own organizations.

  • Chestnut Market is No. 89 on CSP’s 2025 Top 202 ranking of U.S. convenience-store chains by total number of company-owned retail outlets.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

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