HASTINGS, Neb. -- Cooperative Producers Inc. (CPI), a Nebraska farmer-owned cooperative, is rebranding all 21 of its CPI Ampride convenience stores and gas stations in south central Nebraska to CPI Premier Stop stores by the end of the year, the company has announced.
“The decision to change our name was largely due in part to the fact Ampride is not a name CPI owns,” said Bob Matthies, CPI Premier Stop/Ampride operations manager “Amprides pop up all over Nebraska and beyond, and we realized we needed something to set our convenience stores apart from the pack and something that was our own.”
Premier Stops will continue to offer Cenex fuels, he said.
The company has begun to work on updating the store exteriors. The Hastings North store has already been given a face-lift with new paint, new signs and general repairs. The new Premier Stop sign will be installed soon, and that logo will begin making its way onto and into every CPI c-store.
“It’s not every day that a company gets the opportunity to change names and to rebrand,” said Matthies. “My team and I are looking at this as a reinvention. It’s an opportunity to continue to provide the best possible service and to grow our current customer base into something even stronger. We want the transition to the new name to be smooth and to make sure every issue, no matter how big or small, is addressed. We want to make sure there is a noticeable change in the employee staff from how we dress and act now to how we dress and act as Premier Stop. We believe rebranding and becoming CPI Premier Stops is the next step for the future growth of our company.”
Hastings, Neb.-based CPI, founded in 1978, offers a wide range of products and services in our agronomy, energy, feed and grain divisions.