PLANO, Texas -- Crossmark has appointed Steve Schuckenbrock as chief executive officer. Ben Fischer, Crossmark's current CEO, will become the company's chairman and play an integral role in the leadership transition. These leadership changes are effective immediately.
Schuckenbrock brings to Crossmark more than 30 years of executive leadership experience at companies such as Dell, EDS, PepsiCo, Frito-Lay and IBM. His success has been driven by a focus on improving customer satisfaction and driving innovation, the company said. He also brings deep expertise in the areas of sales, marketing and technology.
At Dell, Schuckenbrock most recently served as the president of Dell Services, where he led strategic initiatives to increase customer satisfaction and transform the business toward a solutions-focused company. He also has led Dell's Large Enterprise Unit and served as the chief information officer, helping in both roles to drive innovation and solutions-focus while simultaneously reducing operational inefficiencies.
Prior to Dell, Schuckenbrock has also served in senior leadership positions including co-chief operating officer and executive vice president of global sales at EDS; global CIO for PepsiCo and Frito-Lay; and roles in sales and marketing at IBM. Most recently, he served as the president and CEO of Accretive Health.
Crossmark, based in Plano, Texas, is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. Expertise includes headquarters sales, retail merchandising, retailer solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence, and business insights.
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