Company News

ExtraMile Expects to Add 100 Locations This Year

Brian Sardelich, president of ExtraMile Convenience Stores, lays out growth plans amid exterior remodels
ExtraMile outside refresh
Photograph courtesy of ExtraMile

ExtraMile Convenience Stores has rolled out an exterior refresh program, opened its first store in Louisiana and has aggressive growth plans for the next several years.

The chain plans to add 100 new stores this year—and more after that, Brian Sardelich, president of ExtraMile Convenience Stores, based in Pleasanton, California, told CSP Daily News. The new stores include a mix of new-to-industry c-stores as well as conversions of some existing stores, he said.

“We’re expecting in the Southeast to be adding 100 sites-plus a year over the next several years,” Sardelich said.

Its Southeast growth—in Louisiana, Mississippi, Alabama and Georgia—will be significant because the brand has only recently been introduced there in the last year, he said.

“Competition is very steep. And so there's a definite need for consumers to have a full-site experience. And we believe ExtraMile, accompanied with Chevron and Texaco on the fuel side, is a unique and great offering to consumers and our franchisees,” Sardelich said.

Part of that full-site experience is the newly remodeled stores.

ExtraMile, a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, debuted an exterior refresh program in January, with a goal of 250 site conversions this year. The ExtraMile-branded network includes nearly 1,100 locations.

  • ExtraMile is No. 8 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Jacksons Food Stores is No. 26. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

It previously had renovated the interior of about 1,000 sites over a three-and-a-half-year period, he said. As far as the exterior renovations are going, ExtraMile is close to 100 completed as of June, and is on pace to hit 250 exterior remodels in 2024, Sardelich said.

ExtraMile inside store

Notable changes to the exterior refresh include a new logo and signage, with entryways adorned in dark gray paint to contrast against the “vibrant” ExtraMile logo. Exteriors are off-white with darker trim and wood accents.

He said he’s seen a “really nice lift” in stores in markets where ExtraMile starts with the new image.

“Our interior was designed very modern and contemporary, but the exterior didn't match that Interior, so it's a very different experience,” he said. "So we wanted to align the two, and really bring a whole-site experience to make sure consumers got what they wanted.”

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