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Former AWMA Unveils New Logo

Renames key events to underscore focus on convenience products

FAIRFAX, Va. -- The Convenience Distribution Association (CDA), formerly the American Wholesale Marketers Association (AWMA), unveiled its new logo, which will be used in all of the association's published products, programs and events.

new Convenience Distribution Association logo

"Our goal was to create an image that reflects the positive and forward-looking philosophy of CDA in a way that can be easily and effectively applied to all of our products and communications vehicles," said Scott Ramminger, president and CEO. "We believe we have achieved that objective."

Ramminger said the logo (see image at right) will include the text "Formerly AWMA" during a transition period to the association's new name, which reflects the nature of CDA's members: distributors of a full array of convenience products to primarily the small-format retail segment—including convenience, independent drug and grocery, gift, tobacco, institutional and hospitality customers, among others.

In addition, CDA renamed its two major meetings. The AWMA Marketplace & Solutions Expo has been renamed the Convenience Distribution Marketplace, and the fall meeting, the Summit & AWMA Business Exchange (ABX), has been renamed the Convenience Distribution Business Exchange (CDBX).

As was announced at the association's Marketplace & Solutions Expo in Las Vegas, CDA is developing an online community for members to connect, collaborate and exchange ideas. The member community has been branded the Convenience Distribution IdeaXchange and will foster discussion among groups with a variety of interests.

"All of this is part of the association's retooling to effectively lead the convenience-distribution industry into the future," said Ramminger.

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $85 billion in U.S convenience product sales, serving a wide variety of small retail formats.

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