Matt Testa, who spent more than two decades at Pilot Co., is the new chief operations officer at Krispy Krunchy Chicken.
Testa (pictured) will focus on strengthening the sales and operations teams for the brand, which licenses more than 3,000 locations, the Alexandria, Louisiana-based company said.
He spent more than 20 years with Knoxville, Tennessee-based Pilot Co. He joined Pilot in 2000 as a general manager and moved up to various leadership roles, most recently as zone vice president of operations, a position he held for nearly six years, Krispy Krunchy Chicken said.
“Matt brings us a proven track record of success and growth in c-stores,” said Krispy Krunchy Chicken CEO Jim Norberg. “He has a visionary approach for leading teams to maximize impact, efficiency and ease for operators.
“Matt’s extensive experience will be instrumental as we continue to grow our store count, increase same-store sales and streamline operations to further build on our momentum and position the brand for even greater success,” Norberg added.
“I am thrilled to join the Krispy Krunchy team and am committed to fueling our growth as we expand our presence across the country,” Testa said. “The brand is continuing a very exciting evolution, and I am honored to help steer the organization through thoughtful and strategic processes that will allow the company to grow and remain a leader in our space.”
Founded in Louisiana in 1989, Krispy Krunchy Chicken is a quick-serve solution for convenience stores, truckstops, universities, casinos and big-box retailers across the United States. The store-in-store concept allows licensees to serve fried chicken and a full menu that also includes a variety of sides and the brand’s trademarked honey biscuits.
Founded in 1958, Pilot Travel Centers LLC is a wholly owned subsidiary of Omaha, Nebraska-based Berkshire Hathaway. It has about 900 locations in 44 states and six Canadian provinces, serving an average of 1.2 million customers per day. In addition to travel center services, Pilot and its partners offer trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates the third largest fuel tanker fleet in North America and supplies approximately 12 billion gallons of fuel per year. Pilot is a major provider of biodiesel and renewable fuels and is developing an EV charging network and low-carbon fueling alternatives.
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