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GPM debuts fas craves foodservice program at Virginia convenience store

Flagship location is first of 8 initial sites, parent company Arko says
Arko Corp. debut’s the company’s new foodservice concept, fas craves, at its fas mart store in Ashland, Virginia.
Arko Corp. debut’s the company’s new foodservice concept, fas craves, at its fas mart store in Ashland, Virginia. | Arko, GPM

Arko Corp., the parent company of convenience-store retailer GPM Investments, on Wednesday debuted its new foodservice concept fas craves at its fas mart location in Ashland, Virginia. 

The remodeled store, located at 10030 Sliding Hill Road, is the company's first food-forward store. Arko said fas craves will be a key feature of future store remodels across its nationwide network.

“This new food concept remodel and the introduction of fas craves represent a bold step forward in how we serve our customers,” said Arie Kotler, president and CEO at Arko Corp. “We’re focused on transforming the convenience experience — not just with updated stores, but with food offerings that truly resonate with today’s on-the-go consumer.”

Arko said the flagship location is the first of eight initial sites—six remodels and two new-to-industry builds—launched as part of a pilot program focused on delivering a relevant and delicious menu of hot and cold grab-n-go items.

The new menu includes hot and cold grab-n-go items like crispy chicken biscuits, potato wedges, mozzarella sticks, jumbo chicken wings, Tyson chicken sandwiches, pub burgers and more. Beverage selections feature nitro cold brew, bean-to-cup hot and iced coffee, iced teas, lemonades, Frazil Slush and Café Tango frozen coffee.

Arko said the remodeled store is designed to attract new customers, with a layout that’s easy to shop and a product assortment shaped directly by customer feedback. 

Modernized features include digital menu boards and a contemporary interior design that create a seamless and elevated shopping experience.

To celebrate the first day of operation, Arko offered special food deals, including two crispy ultimate chicken tenders and a small side of potato wedges for just $4.99, and any fountain drink, tea, or lemonade for only 99 cents. A formal grand opening celebration is planned for July 16–29, featuring additional promotions and community-focused events, the company said.

GPM Investments is a wholly owned subsidiary of Richmond, Virginia-based Arko Corp. It has more than 1,500 stores under more than 25 regional store brands, including fas mart, Li’l Cricket and Scotchman.

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