Mike Wagstaff is the new CEO of Holiday Oil convenience stores. He was promoted from the role of co-president, which he shared with his brother Scott Wagstaff. The brothers have led the company since their father, Holiday Oil founder Jerry Wagstaff, died in 2022.
The company announced this, and several other leadership changes, on Tuesday.
Scott Wagstaff was appointed vice chairman of the board.
In addition, James Peterson (pictured) is the new president of Holiday Oil, being promoted from chief operating officer. In this role, Peterson will lead store strategy, performance and day-to-day operations.
“With strong financial acumen, a high-energy leadership style and a deep commitment to employees and customers, Peterson is positioned to lead Holiday Oil stores into its next phase of growth,” said Mike Wagstaff, who also is now chairman of the board.
- Holiday Oil Co. is No. 99 on CSP’s 2025 Top 202 ranking of convenience store chains by store count.
West Valley, Utah-based Holiday Oil also announced several other leadership appointments and additions to the Holiday leadership team.
- Ross Davidson, named general counsel, has served as an attorney for more than 19 years and has experience in corporate governance, contracts, mergers and acquisitions and real estate.
- Chris Buhl, named chief human resources officer, has nearly three decades of experience at large global organizations, including Pepsi.
- Jacob Kimmel, named chief of staff, has leadership experience across retail and fuel operations and brings strong strategic, operational and organizational expertise.
- Heather Salas, named director of marketing, has more than a decade of experience leading integrated marketing strategies across retail and consumer environments.
Holiday Oil also announced the addition of two new members to its board of directors: Rich Marasco, a food industry executive and culinary innovator, and Brady Brammer, an attorney and public servant with broad experience in commercial litigation, business law and public entity representation.
Established in 1964 by Jerry Wagstaff, Holiday Oil operates 74 c-store locations with plans to extend its footprint throughout the state of Utah.
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