ATLANTA --RaceTrac Petroleum is launching a variety of enhanced people-focused programs to increase loyalty and engagement among its workforce, including but not limited to increased compensation and restructured staffing.
In 2014, RaceTrac surveyed its more than 7,000 employees to ask them what they wanted from an employer.
“More than 80% of our team members provided overwhelmingly positive feedback about our unique, fun culture,” said Allison Moran, CEO of RaceTrac. “However, some opportunities also came to light. Our Store Support Center (SSC) team members expressed a desire for revised leave policies while our retail teams shared insights on compensation, dress code, staffing structure and on-the-job perks. We took action and created an internal HR taskforce to drive policy changes that addressed the feedback specific to each group.”
The taskforce spent the past year researching and then introducing a variety of upgraded benefits for its SSC and retail teams across Georgia, Florida, Louisiana and Texas. These enhanced benefits reflect each group’s feedback, including parental and bereavement leave for SSC team members and increased compensation, an updated dress-code policy, revised staffing structure and food discount program for retail team members.
Enhanced SSC team benefits
RaceTrac’s SSC team members shared that they needed more time away from work when major life events occurred so that when they returned to the office, they were able to bring their best selves to work. Effective May 16, RaceTrac will implement parental and bereavement leave policies to deliver on SSC employees specific needs and wants in the workplace.
- Parental leave: SSC team members will have access to paid parental leave after one year of service. Primary caregivers are eligible for eight weeks of paid leave at 100% while secondary caregivers are eligible for two weeks of paid leave at 100%.
- Bereavement leave: All SSC team members will receive one to three days of 100% paid bereavement leave following the death of a family member.
Enhanced retail team benefits
RaceTrac’s retail team members responded to the survey sharing their desire for updated compensation, more opportunities to express their individuality, scheduling flexibility and fun perks such as discounted food. RaceTrac set out to address each concern and has debuted multiple new policies to deliver on retail employees’ wishes.
- Increased compensation: Effective March 15, retail associates became eligible to earn between $9.50 and $10.25 an hour. This represents a 50-cent to $1.25-per-hour increase across RaceTrac’s entry-level associates.
- Staffing restructure: In December 2015, RaceTrac revised its store scheduling structure. Instead of a one-size-fits-all approach, store managers now have the discretion to staff their stores reflective of their location’s customer traffic and sales trends. This new structure has resulted in RaceTrac adding more full-time associate positions.
More enhanced retail team benefits
- Bereavement leave: A bereavement-leave solution for RaceTrac’s retail team members is currently in the works, with a launch expected in the third quarter.
- Discounted meals: Also in the fourth quarter of last year, RaceTrac rolled out a food discount program giving retail team members a 40% discount on RaceTrac branded items.
- Updated dress policy: Also in March, RaceTrac launched an updated dress policy that allows body art (as long as it is not explicit or visible on the face or neck) and khaki-colored bottoms now includes pants, capris and shorts. Maintaining a clean, professional appearance will continue to be enforced while allowing retail teams to display their individual personalities.
These enhanced policies are in addition to the benefits currently available to RaceTrac team members, including scholarship programs, wellness events, free drinks in RaceTrac stores and a fun company culture that fosters growth and collaboration from its employees.
“RaceTrac’s goal is to be an employer of choice that identifies, develops and retains strong, well-trained, servant leaders,” said Whitney Woodward, vice president of human resources at RaceTrac. “These enhanced, unique benefits align with our mission of making people’s lives simpler and more enjoyable as we reward our team members for their hard work via more work/life flexibility, updated compensation and staffing structures, food discounts and opportunities to express their individuality.”
Based in Atlanta, third-generation led, family-owned RaceTrac has been serving customers since 1934 and now operates more than 400 convenience stores in Georgia, Florida, Louisiana and Texas.