ENID, Okla. — Jiffy Trip’s new 8,000-square-foot store is a monument to some of the hottest trends in convenience retailing.
There's a beer cave—something new to Oklahoma—seating, self-checkout, vast dispensed beverage selection, drive-thru and, of course, an expanded foodservice offer. And beyond that, there’s its modern design, a financial center and something called an H2O Cave—unexpected elements driven by a company philosophy that aims to win over customers for the long term.
“We wanted big and bright; we wanted to create something modern and open,” says Alex Williams, chief operating officer.
Jiffy Trip worked with design firm Paragon Solutions, Fort Worth, Texas, to create the Enid, Okla., site, the chain’s 28th and the company’s largest at 8,000 square feet.
Here's a look inside the big and bright store that opened in August ...