Jacksons Food Stores is teaming up with Boise State University basketball players for the 2025-26 season.
The convenience-store chain has signed men's basketball players Andrew Meadow, Julian Bowie, Javan Buchanan and women’s basketball forward Tatum Thompson to a name, image and likeness (NIL) partnership, Jacksons said Monday.
Fans will see these athletes featured on Jacksons’ social media accounts, website, in the retailer’s Let’s Go Rewards app and on billboards in the Treasure Valley region of Idaho, which includes Boisie, Meridian, Nampa and Eagle. Followers of each athlete’s social media will also find sponsored content highlighting the athlete’s relationship with Jacksons, the retailer said.
Starting in January, if the men’s basketball team scores 75 points or more in any game (home or away), fans can visit any Treasure Valley Jacksons locations two days following the game and pick up any size fountain drink for 75 cents with Jacksons’ Let’s Go Rewards, the retailer said.
“We’ve had a lot of fun with these NIL partnerships over the last several years,” said Kelly Boyd, director of marketing for Jacksons Food Stores. “We’re really excited to continue growing this program and the addition this season of a women’s basketball athlete in Tatum.”
Meadow, Bowie, Buchanan and Thompson will be compensated for their participation in the partnership, Jacksons said.
- Jacksons Food Stores is No. 28 on CSP’s 2025 Top 202 ranking of U.S. convenience-store chains by store count.
Meridian, Idaho-based Jackson Energy and Jacksons Food Stores own, operate and supply more than 300 convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
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