A Look Inside Global Partners' Alltown Fresh
By Greg Lindenberg on Jan. 24, 2019WALTHAM, Mass. -- Unveiling a new convenience-store concept featuring a modern design and an organic food menu, Global Partners LP has launched Alltown Fresh. The first Alltown Fresh convenience market opened in Plymouth, Mass., on Jan. 16. It offers fresh-food choices as well as gasoline, diesel, a cafe, bean-to-cup coffee, outdoor seating, groceries, craft beer, Wi-Fi, pet relief areas, traditional snack options and phone and electric-vehicle charging stations.
Take a look at Alltown Fresh …
Fueling
The new gas pumps include 12 regular fueling spots in the front of the market and three high-speed diesel-fueling stations in the rear for 18-wheeler trucks. Alltown Fresh will also offer four Electrify America direct-current fast chargers to serve customers with electric vehicles (EVs). The EV chargers range in power from 150kW to 350kW.
What's inside
The 4,800-square-foot convenience store incorporates classic hardwood signage, exterior and interior seating, an open grill for fresh made-to-order food items, kiosk ordering, a variety of organic self-serve beverages on tap, smoothies and artisan bakery items. In addition, Alltown Fresh features a wide selection of grab-and-go favorites and healthier packaged alternatives.
Locally sourced
"We believe our guests shouldn't have to sacrifice healthy food for convenience, and it's our mission to establish Alltown Fresh as a go-to destination for fresh food choices, including organic, natural, gluten-free, vegan, vegetarian and locally sourced alternatives," said Eric Slifka, CEO of Global Partners LP. "It's our hope to inspire the community to take advantage of locally sourced products and provide a menu that incorporates natural ingredients, freshly made food and amenities that go beyond what Alltown has ever offered before."
- Click here for a closer look at Alltown Fresh’s foodservice offering.
'Rush-free'
Global Partners designed Alltown Fresh to provide a “rush-free environment where neighbors can hang out with one another and enjoy a delicious coffee, snack or meal,” the company said. Customers “can enjoy grabbing food on the go or sit down and enjoy the moment.”
Waltham, Mass.-based Global Partners is a midstream logistics and marketing master limited partnership (MLP) with approximately 1,500 retail locations, primarily in the Northeast. It is a major regional independent owner, supplier and operator of gas stations and c-stores under the Alltown Market, Alliance and Xtra Mart names. The MLP is also one of the largest distributors of gasoline, distillates, residual oil and renewable fuels to wholesalers, retailers and commercial customers in New England and New York.
- Global Partners is No. 30 in CSP’s 2018 Top 202 ranking of c-store chains by number of retail outlets.