GREENDALE, Wis. -- Wisconsin grocer Sendik’s Food Markets has rolled out its second Fresh2GO convenience store. The 11,000-square-foot Greendale, Wis., location opened on March 14.
After years selling produce from a wagon, Sendik’s opened its first grocery store in 1926. The family-owned chain now has 12 grocery stores in the Milwaukee area.
The Fresh2GO concept focuses on fresh grab-and-go food for on-the-go consumers.
Here’s more on the new concept and what’s inside …
Sendik’s Fresh2GO offers the same options as the company’s larger grocery stores, but in a smaller format.
“Convenience doesn’t have to mean skimping on freshness or quality,” said Ted Balistreri, family co-owner. “With customers increasingly seeking fresh foods in smaller portions, and often shopping daily for snacks and meals, our additional Fresh2GO locations provide an enjoyable and convenient shopping experience.”