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Love’s Names First Chief Culture Officer

Newly created position will increase chain’s focus on work environment
Photograph courtesy of Love's Travel Stops & Country Stores

OKLAHOMA CITY — Love’s Travel Stops & Country Stores has promoted Jenny Love Meyer to executive vice president and chief culture officer, a newly created role. Love Meyer, who has been with the company since 1991, is the daughter of the chain’s founder, Tom Love.

“As we continue our rapid growth, it’s imperative that we sustain our unique culture throughout the organization,” said Shane Wharton, president of Love’s. “Jenny is well-respected by store and corporate employees alike and is the perfect person to cultivate and spread our culture in all facets of the business.”

Love’s has more than 500 locations and 25,000 employees in 41 states and has added about 5,400 employees and 26 locations in 2019 alone. Love Meyer's job includes ensuring the company’s culture is spread across the entire employee experience. She will develop long-term strategies and sponsor crucial initiatives to promote and sustain a culture of excellent customer service and support of one another, the company said.

“Creating the chief culture officer position is a large investment in our No. 1 asset—our team,” Love Meyer said. “We already have great people throughout our organization. By increasing our focus on culture, we’ll help ensure a very strong work environment for our employees. Excellent customer experiences are created by cultures that celebrate their employees.”

Love Meyer, most recently vice president of communications, began her career at Love’s in business and operational management roles, and in 1998, she began leading Love’s communications team. She will continue leading the communications and meeting and events teams.

  • Love’s is No. 17 in CSP’s2019 Top 202 ranking of convenience-store chains by number of retail outlets.

Founded in 1964 and based in Oklahoma City, Love's remains family-owned and operated. The company also has more than 350 truck service centers, which include on-site and stand-alone Speedco and Love’s Truck Tire Care locations offering oil changes, preventive maintenance and truck care.

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