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Meijer Unveils New C-Store Design

First of chain’s sites to include a full-service Starbucks

GRAND RAPIDS, Mich. -- Meijer opened a newly designed convenience store and gas station on Aug. 28, adjacent to the retailer's Grand Rapids, Mich.-based headquarters. The new location will be the first Meijer c-store to include a full-service Starbucks.

  • Meijer Gas Stations is No. 37 on CSP's 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.

The 5,500-square-foot store also includes an expanded assortment of fresh produce and protein-based snacks, wraps, fruit, and organic items, as well as grab-and-go meals prepared locally by Superior Foods.

"We are proud to continue to roll out what we see as the future of convenience for our gas station patrons," said Adam Whitney, vice president of gas stations and convenience stores for Meijer. "We believe our customers will appreciate the ease and accessibility that the new design offers and the expanded assortment of freshly made options that reflects their desire for healthier snacks."

The new c-store features a large seating area with free Wi-Fi and phone-charging stations. Its expanded assortment of freshly prepared foods includes sushi made daily; hot selections, such as handcrafted pizzas and chicken tenders; and locally prepared doughnuts delivered daily. The location also offers a self-serve coffee station and large fountain bar with cold-brew coffee, frozen coffee and f'real milkshake selections. The retailer also added a beer cave and an expansive cold and on-shelf wine assortment.

In the coming months, Starbucks will open a full-service location, which includes drive-thru service, a first for a Meijer stand-alone convenience store. There will be a connected entrance to Starbucks once the Starbucks is ready to open. There will be two entrances–one separate and one connected.

The new gas station includes 18 fuel pumps, a 50% increase over the retailer's previous gas-station format. The fuel pumps feature an expanded pumping capacity, with several including diesel and an E85 selection to accommodate flex-fuel vehicles. All pumps are equipped with "Fast Tap" technology for fast and secure payment on the go.

The location will also offer Tesla and other electric car charging stations, set to open later this year.

Meijer is a Grand Rapids, Mich.-based retailer that operates more than 240 supercenters and grocery stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It also operates more than 200 c-stores with gasoline across its six-state footprint.

Image courtesy of Meijer

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