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A New Day for ampm

BP updating West Coast stores for consistency

LA PALMA, Calif. -- Ampm stores are getting a new look that BP leaders hope will bring more consistency to their West Coast offer. We are in the process of reformatting all of our [ampm] sites with new gondola fixtures to get a consistent format across our network, Jon Bratta national beverage lead for BP Marketing Group, said during a recent CSPNetwork cyberconference entitled How to Sell Me: BP.

What you'll see in an ampm right now is a very consistent lookeven our small sites, said Bratta. And we continue to upgrade our higher-performing sites in [image-nocss] a retrofit, which would include our new food and fountain offers. For an on-demand rebroadcast of the cyberconference ($49), click here.

The company also is extending the design update to franchised stores to further broaden the consistency of the offer. Going forward, we'll continue to get more and more franchisees on board as we convert, said Bratta. So we are currently in the process of upgrading our franchised sites into a very consistent look.

He added, We're actually very excited about that because it gives a very good presentation to a lot of our vendor partners and their products. And for the consumer, there is no difference in their minds between ampms. So when they go in, they can expect the same look throughout all of our sites.

The new look includes the new Thirst Oasis fountain offer, which can include up to 24 fountain heads and four frozen carbonated beverages. The food offering also has been expanded, where space allows, to include tacos, hot dogs, breakfast sandwiches and salads, sandwiches and bagels.

There are 950 ampm stores in five states.

Click hereto view ampm's new look.

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