KNOXVILLE, Tenn. — Pilot Co. expanded its American Heart Month campaign this year, partnering with the American Heart Association and the Heart and Stroke Foundation of Canada.
“Over the past five years, we’ve been able to raise more than $5 million to help support the life-saving work of the American Heart Association,” said Brian Ferguson, chief merchant, Pilot Co. “This shows that every donation made, whether it’s a $3 paper heart or the extra change from rounding up a purchase, adds up to make a meaningful difference in the lives of our guests and team members across North America.”
For the sixth year, donations for the American Heart Association support its Life Is Why campaign, which encourages customers to donate online and at participating Pilot Flying J and One9 Fuel Network travel centers Feb. 1-28.
Pilot’s partnership with the Heart and Stroke Foundation includes new initiatives, such as the purchase of Pilot Flying J e-gift cards and in-store donations at Flying J locations in Canada Feb. 22-28.
Pilot Co.’s fundraising initiatives include:
- Paper heart icons: $1, $3 and $5 red hearts will be available for purchase at participating travel centers all February to benefit the American Heart Association and at Flying J locations in Canada Feb. 22-28 to benefit Heart and Stroke. One hundred percent of the proceeds will go directly to each organization.
- Pin-pad round-up or donation: During the month of February, guests can round up their purchase to the nearest whole dollar or elect to donate other amounts to the American Heart Association on the pin-pad during checkout at participating U.S. travel centers. In Canada, guests can opt to round up or donate to the Heart and Stroke Foundation through the cashier Feb. 22- 28. All of the proceeds will go directly to each organization.
- E-gift cards: For every heart-themed Pilot Flying J e-gift card sold in February, the company will donate 10% of the proceeds to the American Heart Association, up to $10,000.
- Donate online: A donation link is available on the Pilot Flying J campaign website throughout the month of February to provide guests another convenient way to donate to the American Heart Association.
Knoxville, Tenn.-based Pilot Co. owns or operates more than 800 locations across North America.
- Pilot is No. 13 on CSP’s 2021 Top 202 ranking of U.S. c-store chains by store count.
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