Company News

Pilot Flying J Driver Appreciation Month Brings Out CEO

Haslam addresses scandal for first time since May; makes Forbes 400 list with Loves, Burkle

KNOXVILLE, Tenn. -- Pilot Flying J CEO Jimmy Haslam on Tuesday met and greeted truckers filling up at one of the company's travel centers in its home base of Knoxville, Tenn., as part of its Driver Appreciation Month. Haslam also took a moment to speak to reporters about the ongoing federal investigation into rebate fraud at the company, said a WBIR-TV report.

Jimmy Haslam

It has been more than five months since the FBI raided Pilot headquarters to investigate an alleged scheme to cheat trucking companies out of diesel fuel rebates. Since the April 15 raid on the company's headquarters, seven Pilot employees have pleaded guilty in federal court to fraud-related crimes.

"Clearly some people who worked for Pilot Flying J, I should say apparently made bad decisions and I think I made it very clear we're going to deal with that. Clearly we have to deal with the government investigation, we are dealing with it, and continue dealing with it going forward," said Haslam, speaking on the scandal for the first time since a trucking industry conference in Indianapolis in May. "We have more than 25,000 people working for this company and the vast majority of them do the right thing every day taking care of customers."

"We're talking to drivers and thanking them for the great job they do for our country and how much they mean to Pilot Flying J," Haslam said, according to the news outlet. "We're most appreciative for the confidence trucking companies and drivers have shown in us. We'll obviously continue to work hard to earn their trust moving forward."

The ongoing efforts to bolster customer relationships now extend to Haslam and Pilot repeatedly expressing appreciation for customers via billboards, decals on the sides of fuel trucks, and personal face-to-face greetings.

"Everybody that works in management in Pilot Flying J will be out in the stores," said Haslam. "In the next few days, we'll be in Delaware, Maryland, New Jersey, New York, Ohio and all over the country."

As for the everyday customer at the pump and in the stores, Haslam said everything is right back to business as usual. "At first there was a lot of hullabaloo about it [the investigation]," said Haslam. "But really it has all calmed down. We've opened a lot of stores over the summer and over the last few weeks and I always go to store openings. ... It [the investigation] is never brought up. I never hear anything about it in the stores at all the last several months."

Click here to view the full WBIR report.

In honor of this year's Driver Appreciation Month, the chain is offering double MyRewards points for all professional driver loyalty members throughout the month of September. Additionally, it is offering in-store giveaways at Pilot Travel Centers and Flying J Travels Plazas from Sept. 15 to 21.

Pilot Flying J is the largest operator of travel centers and travel plazas in North America. Its network provides customers with access to more than 60,000 parking spaces for trucks, more than 4,400 showers and more than 4,000 diesel lanes. Pilot Logistics Services is one of the largest independent energy logistics companies in North America, selling and distributing more than 1.3 billion gallons of refined petroleum products and serving more than 15,000 customers. Together, Pilot Flying J and Pilot Logistics Services generate sales of approximately nine billion gallons of petroleum annually.

Meanwhile, James A. Haslam III, CEO of Pilot Flying J ,. Knoxville, Tenn. (and owner of the Cleveland Browns professional football team), with a net worth listed at $1.45 billion, is at No. 369 on The Forbes 400, the Richest People in America.

Other industry-related retailers on the list include Tom Love, chairman and CEO of Oklahoma City-based Love's Travel Stops & Country Stores, and his wife, Judy, who have a net worth of $3.6 billion, listed at No. 132, and Ron Burkle, the founder of The Yucaipa Cos. LLC, Los Angeles, which now owns the El Sugundo, Calif.-based Fresh & Easy small-format grocery chain, with a net worth of $2.7 billion, is listed at No. 201.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content


More from our partners