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Pinnacle Launches Consumer-Facing Mobile App for C-Stores

Designed to engage customers, influence buying habits

ARLINGTON, Texas -- The Pinnacle Corp., a supplier of technology automation solutions for retail convenience stores and fuel inventory management, has launched a consumer-facing mobile application for c-store retailers.

The company has designed the consumer mobile app as a vehicle for retailers to engage customers and influence their buying habits. The app addresses several key areas important in a consumers’ decision to visit a store:

  • Location. Identify where stores are located.
  • Amenities. Determine what services each location provides.
  • Gas prices. Specific store pricing.
  • Promotions. Digital offers to lure buyers into the store.

“Pinnacle’s mobile app increases consumer loyalty, builds a competitive advantage for c-store retailers and drives profits while significantly reducing the cost and time barriers that have plagued deployment of mobile applications in the past,” said Melissa Fox Hadley, director of product management for Pinnacle.

“Through partnership and collaboration with clients, Pinnacle created a mobile platform with the flexibility, ease and control that retailers demand,” she said. “The app is built in a way that enables us to continually expand the feature set and add incremental value for all clients--without having to retrofit each individual client’s app--so they can start taking advantage of new features immediately.”

Built on the same Pinnacle mobile platform as SkimDefend, Pinnacle’s anti-skimming application, Pinnacle developed its mobile solution to design and deploy a branded and customized app for a c-store retailer quickly and at minimal cost.

Arlington, Texas-based Pinnacle provides automation technology to the convenience-store and petroleum industries. It delivers products that automate the spectrum of c-store operations and supply-chain management of fuel operations. Thousands of convenience and fuel marketers use the company’s products and services to automate their store operations and to increase efficiency in the management of fuel delivery.

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