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Platte Street Mercantile Set to Open in Denver

Upscale c-store juxtaposes ‘Colorado rustic’ with ‘modern glamour’

DENVER — Pending final inspections, Platte Street Mercantile, an upscale convenience store, is set to open in late September in Denver. The store will offer grab-and-go meals, beverages, snacks and limited grocery.

Co-owner Tammy Williams, who is also vice president of retail design for Denver-based software company Impulsify, designed Platte Street Mercantile using a combined retail art and science approach. "Platte Street Mercantile's design is a juxtaposition of Colorado rustic and modern glamour," she said. "I describe it as pairing cowboy boots with a wedding dress. Beautiful but comfortable. Upscale but convenient. We want to create a local general store feel that honors the history of Platte Street while providing an elegant self-service experience to our tech-savvy clientele."

Impulsify developed ImpulsePoint, a retail management system, and ShopPoP, a self-pay kiosk solution used by several global hospitality brands to manage their lobby retail outlets. Tammy Williams uses the consumer packaged goods data captured by ImpulsePoint to design “high-performing” markets. The software identifies national best sellers and emerging consumer trends based on data to drive product mix and retail price strategies.

Platte Street Mercantile will offer affordable food and beverage options while serving as a learning lab for Impulsify employees, retail strategies and technology. Self-pay kiosks will automate purchases and provide a quicker checkout process.

"Based on consumer trends and transactional data from ImpulsePoint, we anticipate 85% of purchases will be completed at self-pay stations, leaving team members better opportunity to properly care for the store and interact with our neighbors on a personal level during their visit," said Janine Williams, co-owner of the store and CEO and founder of Impulsify. "We are truly excited to become part of this neighborhood story."

The store will fill a retail gap. Area residents and office tenants were affected by the relocation of health food store Vitamin Cottage in 2018, leaving no convenience or grocery outlets within walking distance to meet the growing business and residential demand, the owners said.

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