Regional convenience-store chains QuikTrip and Wawa are engaging in some friendly competition during the Super Bowl by showing support for their hometown teams to make a positive impact on the community. QuikTrip, which has a large presence in Kansas City, is confident the Chiefs will win, whereas Wawa, which has a large presence in Philadelphia, is banking on the Eagles winning. Following the championship game, the retailer whose team loses the game will make a $10,000 donation to the winning retailer’s charity of choice.
QuikTrip has selected Synergy Services, a shelter for runaway and homeless youth in western Missouri, and Wawa has selected its five-year partner, the nonprofit Eagles Autism Foundation.
“As everyone tunes into Sunday’s game, we hope this friendly bet between us and QuikTrip offers some added fun to game-day festivities, as well as demonstrates our shared passion for helping our communities and supporting organizations that make a difference in the lives of our friends and neighbors” said Alex Costabile, Wawa’s chief customer officer. “Still, no matter which team wins the championship on Sunday, we know this bet will be a huge win for everyone.”
“Our thanks to Wawa for partnering with us to turn our good-natured rivalry into a win-win for our very deserving local charity partners,” said Aisha Jefferson-Smith, QuikTrip’s corporate communications manager. “We are excited to watch the big game unfold.”
Meanwhile, ahead of big game, center Jason Kelce is sharing his love for Philadelphia, its fans and hoagies as part of Wawa’s first-ever pre-game Super Bowl ad.
The ad will begin airing on Sunday and will play through the pregame up until kickoff.
In addition, in celebration of its hometown team, the Philadelphia Eagles, playing in the Super Bowl, Wawa is offering customers free coffee of any size until kickoff at 6:30 p.m. EST at 503 Wawa locations across Pennsylvania, New Jersey and Delaware.
Wawa and The Wawa Foundation also held a pre-game “polar plunge” to support Special Olympics.
- Wawa is No. 9 and QuikTrip is No. 10 on CSP’s 2022 Top 202 ranking of U.S. c-store chains by number of company-owned retail outlets.
Wawa, Pennsylvania-based Wawa has more than 950 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. It will be entering Alabama this year. Tulsa, Oklahoma-based QuikTrip has more than 900 c-stores in 16 states, mostly in the Great Plains, Midwest and South. The two retailers do not yet really compete directly.
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