ATLANTA — RaceTrac Petroleum Inc. is building a new convenience store in downtown Atlanta, part of The Mix, a new off-campus student housing development for Georgia State University (GSU).
The 26-story building, designed by South City Partners and managed by Alpha Management Partners, is scheduled to open in August.
Take a peek at what the RaceTrac c-store will look like …
This RaceTrac location is the first nontraditional brick-and-mortar store within a mixed-use development in a dense, urban area. “This is a unique venture for us, and we’re excited to serve the guests of Georgia State University and the surrounding areas,” RaceTrac Chief Marketing Officer Melanie Isbill said in a statement provided to CSP Daily News.
Rendering of The Mix courtesy of Alpha Management Partners
The building includes a 4,000-square-foot RaceTrac c-store and gas station with four fueling stations and eight pumps.
The store will offer RaceTrac’s signature on-the-go food and beverages, including fresh pizza and roller-grill items with a toppings bar.
It will feature a Swirl World frozen-dessert station with up to 10 flavors and 41 toppings.
The store will have a large coffee area with freshly ground, freshly brewed, on-demand coffee.
The clean, well-lit store will have a more shoppable layout than that of previous designs. It also will feature free Wi-Fi.
The RaceTrac store is located across the street from University Commons, a 4.2-acre development of four apartment buildings ranging from eight to 15 stories, housing approximately 2,000 GSU students. Several other GSU-run and privately run student housing developments are located nearby, as is GSU's main campus, according to a report by Atlanta Tomorrow’s News Today.
Meanwhile, RaceTrac broke ground on a convenience store in Murfreesboro, Tenn., marking its entry into the Middle Tennessee market, where it plans to open 50 stores by 2023, including locations in Murfreesboro, Clarksville, Hendersonville, Gallatin, Smyrna and Spring Hill.
RaceTrac leadership, local officials, community partners and the general public attended the April 23 ceremony. The location is slated to open in fall 2019.
Based in Atlanta, family-owned RaceTrac has been serving customers since 1934 and now operates more than 500 c-stores in Georgia, Florida, Louisiana and Texas.
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