ATLANTA — RaceTrac Petroleum Inc. is building a new convenience store in downtown Atlanta, part of The Mix, a new off-campus student housing development for Georgia State University (GSU).
The 26-story building, designed by South City Partners and managed by Alpha Management Partners, is scheduled to open in August.
Take a peek at what the RaceTrac c-store will look like …
This RaceTrac location is the first nontraditional brick-and-mortar store within a mixed-use development in a dense, urban area. “This is a unique venture for us, and we’re excited to serve the guests of Georgia State University and the surrounding areas,” RaceTrac Chief Marketing Officer Melanie Isbill said in a statement provided to CSP Daily News.
Rendering of The Mix courtesy of Alpha Management Partners
The RaceTrac store is located across the street from University Commons, a 4.2-acre development of four apartment buildings ranging from eight to 15 stories, housing approximately 2,000 GSU students. Several other GSU-run and privately run student housing developments are located nearby, as is GSU's main campus, according to a report by Atlanta Tomorrow’s News Today.
Meanwhile, RaceTrac broke ground on a convenience store in Murfreesboro, Tenn., marking its entry into the Middle Tennessee market, where it plans to open 50 stores by 2023, including locations in Murfreesboro, Clarksville, Hendersonville, Gallatin, Smyrna and Spring Hill.
RaceTrac leadership, local officials, community partners and the general public attended the April 23 ceremony. The location is slated to open in fall 2019.
- RaceTrac is No. 16 in the Top 40 update to CSP’s 2018 Top 202 ranking of c-store chains by number of retail outlets.
Based in Atlanta, family-owned RaceTrac has been serving customers since 1934 and now operates more than 500 c-stores in Georgia, Florida, Louisiana and Texas.