Royal Farms is opening its first convenience store in South Carolina.
The Baltimore-based company will hold a grand opening for the store on May 18 at 391 Fantasy Harbour Boulevard, Myrtle Beach.
The c-store will be open 24/7 and feature the chain’s World-Famous Chicken, freshly brewed coffee, made-to-order meals, fuel and other convenience items, the company said in a Wednesday news release. It will also have 12 fuel dispensers and a car wash.
"We are honored to officially join the Myrtle Beach community as a reliable, 24/7 neighbor. Beyond our World-Famous Chicken, we are bringing real value to South Carolina through our ROFO Rewards program and a commitment to fresh, affordable meals for every resident. We look forward to being the go-to spot where quality and community meet," said Joe Kieper, district leader at Royal Farms.
- Royal Farms is No. 30 on CSP’s 2026 Top 40 update to the 2025 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2026 Top 202 ranking in June.
Royal Farms is also holding a “Get Ready to ROFO” soft opening event on May 13 and 14 for the community to preview the new store, including a complimentary meal from a soft opening menu. Free tickets are available on Eventbrite.
Under the ROFO rewards program, participants receive two points for every dollar spent and one point for every gallon of gas purchased. Customers can join by texting ROFO to 43751, online at app.royalfarms.com or via the ROFO rewards app.
Royal Farms has more than 300 locations in Maryland, Delaware, Pennsylvania, New Jersey, Virginia, West Virginia, North Carolina and South Carolina. It opened its first store in Baltimore in 1959.
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