Seven & i Holdings is expanding its digital delivery and food offerings as it adapts to shifting consumer behavior in the convenience-store industry, the parent company of 7-Eleven reported in its fiscal 2025 earnings documents. In fiscal 2026, the company said it expects to open 205 stores and close 645 locations in North America, with some closures tied to conversions into wholesale fuel stores, which are not included in the company’s store count.
“The very definition of convenience itself is changing,” said President and CEO Stephen Hayes Dacus on the earnings call Thursday, according to a transcript from financial services site AlphaSense.
Dacus said the company is operating “amid major changes in the structure of the industry itself,” citing three shifts:
- More value-conscious consumers
- Rising demand for fresh, high-quality food
- Growth in digital ordering and delivery
“We recognize that these are not temporary trends, but currents that are reshaping the industry itself,” he said.
A central part of the Tokyo-based company’s strategy is its 7-Eleven delivery platform, 7Now, which is available in the United States and Canada. The company said 7Now digital sales reached $979 million in fiscal 2025.
“Over the past four years, 7Now sales have grown at an average annual rate of approximately 25%, expanding to an annual scale of approximately $1 billion,” Dacus said. “At a time when recent fuel price increases could affect customers’ driving habits, 7Now is serving the role of delivering our products and services directly to customers.”
Seven & i said it plans to expand 7Now’s reach by adding about 200 stores per year through fiscal 2030, with the goal of covering more than 50% of the U.S. population. Currently there are 7,500 7Now stores with projected store count growth of 7Now stores to be 8,500 in fiscal year 2030, the company reported.
Besides geographic coverage expansion, Seven & i is also looking to expand its services tied to the platform, including a subscription offering. It listed 7Now Gold Pass as an example.
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2026 Top 202 ranking in June.
Irving, Texas-based 7-Eleven—known for its Slurpee, Big Bite and Big Gulp brands—operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, and Raise the Roost Chicken and Biscuits restaurant brands. By 2030, Seven & i said it plans to add 1,300 new 7-Eleven stores and 1,100 restaurants to strengthen its food offerings and store network.
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