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‘Transformation of 7-Eleven’ includes opening 1,300 new U.S. convenience stores

After fending off Couche-Tard acquisition attempt, Seven & i identifies challenges, solutions at all levels
7-eleven
The new initiative includes a push to open approximately 1,300 new U.S. c-stores by 2030. | Shutterstock

Following the failed takeover attempt by rival global convenience-store retailer Alimentation Couche-Tard Inc., Seven & i Holdings Co. Ltd. has embarked on what it is calling the “transformation of 7-Eleven” at all levels of the organization. The new initiative includes a push to open approximately 1,300 new large-format, food-focused U.S. c-stores by 2030.

The parent company of 7-Eleven Inc. said in an update to its midterm plan that “sustaining success requires constant reinvention and innovation.” It added, “We will grow by solving social challenges through our retail/distribution business.”

Seven & i is under pressure to improve its performance and earnings after the nearly yearlong drama caused by the $47.2 billion takeover bid by Canada-based rival and global c-store retailer Alimentation Couche-Tard, parent of the Circle K brand.

Last August, Couche-Tard submitted a bid of $14.86 per share or $39 billion to acquire Seven & i, which rejected the proposal twice, saying it “undervalues” the company. Couche-Tard in October raised its offer to $18.19 per share or $47.2 billion. And on Jan. 24, Couche-Tard submitted an revised, yen-denominated, nonbinding proposal at Seven & i’s request to confirm its “continued interest” in acquiring the company. It did not disclose the amount of this offer.

A $58 billion management buyout with funding from banks, trading company Itochu Corp. and the founding Ito family fell apart in February with the withdrawal of Itochu.

Couche-Tard withdrew its acquisition offer in July, citing “a lack of constructive engagement” by Seven & i.

The plan

Seven & i’s transformation plan includes action at all levels of the organization.

Key headquarters challenges:

  • Absence of rigorous global planning and management
  • Lack of clarity and consistency in global decision making
  • Global talent
  • Headquarters not fit for purpose
  • Global leverage

Approach:

  • Set clear global management approach and cadence
  • Upgrade holding company functions with fixed roles and responsibilities with clear definitions

Portfolio-wide key challenges:

  • Shift of consumer spending
  • Channel shift
  • Cost-push inflation
  • Franchisee profitability

Approach:

  • Invest in stores and equipment for distinctive food offering to address the need to draw customers with more differentiation
  • Store network expansion with new and optimal store formats to satisfy changing customer needs, and accelerating openings
  • Unleash online ordering and delivery platform 7NOW’s full potential, adding it to 200 more stores per year through 2030, exceeding 50% population coverage in the United States
  • Cost control to invest in growth

7-Eleven Inc. key challenges:

  • Consumer perception of fresh food
  • Declining fuel demand

Approach

  • Expand proprietary products and private brand by changing the perception of value and quality of 7-Eleven’s products, especially food, adding 1,100 restaurants by 2030
  • Maximize fuel vertical integration opportunities, leveraging untapped opportunities to capture profit pools within 7-Eleven’s fuel supply chain

Seven & i’s owns and operates more than 85,000 7-Eleven c-stores globally, including those in the United States, Canada and other countries. Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions. 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count. It has more than 9,300 c-stores in the United States under the 7-Eleven, Speedway and Stripes brands. Laval, Quebec-based Alimentation Couche-Tard is No. 2, with more than 7,100 c-stores in the United States, primarily under the Circle K brand.

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