WAWA, Pa. – Wawa Inc. has selected POV Sports Marketing as the official sports marketing agency of record to manage the convenience-store chain’s respective sports partnerships within its corporate footprint, as well as provide strategic counsel into future associations for the brand.
Wawa, with more than 800 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C., has relationships with the NHL’s New Jersey Devils, NFL’s Philadelphia Eagles and Minor League Baseball in Florida.
- Wawa is No. 9 in CSP's 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.
Wayne, Pa.-based POV, founded by Molly Arbogast, works with brands and properties to optimize their sports marketing solutions, with experience in sponsorship sales, negotiation, account management, partnership activation, deal valuation, strategy development, promotion and athlete endorsement. The firm assists its brand and property clients through the multifaceted sports landscape with strategy development, deal evaluation, asset/inventory valuation, partnership management, negotiation and sales training.
“We’re honored to be chosen to lead the sports strategy and vision for such an iconic and admired brand,” said Arbogast, POV’s CEO. “While Wawa has a deep presence in six states and now in Washington, D.C., most of our team shares Pennsylvania roots and a long affinity for the brand—its famous hoagies and coffee, and the passion customers have for Wawa that’s evident wherever they have locations. We know it’s not uncommon for people to drive out of their way for a Wawa store, and we understand the emotional connection Wawa has with its consumers, and Wawa’s strong commitment to community.”
Jim Morey, the Wawa, Pa.-based retailer’s executive vice president and chief marketing and brand officer, said, “Wawa has worked with Molly Arbogast for many years, dating back to her time with the Philadelphia Eagles, and we couldn’t be more excited to partner again with her and the team at POV Sports Marketing. The sports marketing insights and expertise that POV’s team brings to the table stands out in the Philadelphia market. We are thrilled to be launching this relationship and look forward to working with them on new, strategic partnerships throughout our entire operating area.”
Leading the Wawa business for POV will be Senior Vice President Greg Coleman, who has extensive experience in strategy, negotiation, marketing and activation of properties within MLB, NBA, NFL, NHL, USOC and college sports. He spent nearly two decades in the New York offices of Genesco Sports Enterprises and Lagardere Sports & Entertainment, where he managed comprehensive partnerships for Pepsi, Verizon, T-Mobile and Bridgestone.