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Wills Group Prepares for Expansion of Foodservice

Retailer welcomes former Burger King executive to its board of directors
Wills Group
Photograph courtesy of The Wills Group

The Wills Group is counting on the newest member of its board of directors to help it in a "transformation" of its foodservice program. 

Lenny Comma brings more than 30 years of experience across foodservice and retail fuels marketing. Comma spent more than 19 years with Jack In the Box Inc., where he led the effort to transform the company’s business model while also working to align operations in support of the company’s brand strategy. Prior to Jack in the Box, Comma was with ExxonMobil where he worked across the company’s retail fuels and convenience store lines of business.

“We are honored to have Lenny Comma join the Wills Group board,” said Blackie Wills, president and chief operating officer of the Wills Group. “Comma’s experience as a leader during times of change will be especially instrumental as the Wills Group continues its transformation and commitment to expanding our foodservice offerings at our Dash In stores. Comma’s vision will be a welcome addition to our board.”

Comma's appointment Jan. 1 comes as Board Member Edward (Ted) Lewis departs the Wills Group board after more than 30 years of contributions.

“Ted Lewis’ contributions over the course of the past 30 years have been remarkable,” said Wills. “We wish Edward all the best. His tenure on the Wills Group board has created a solid foundation for our continued growth.”

  • The Wills Group, operator of Dash In Food Stores, is No. 117 on CSP’s 2022 Top 202 ranking of U.S. c-store chains by store count.

Based in La Plata, Maryland, the Wills Group has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926, the Wills Group has expertise in convenience retailing, fuels marketing and commercial real estate.

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