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Winning the War for Talent

Giving a d*mn about c-stores’ bad reputation might be the turning point in the war for talent

CHICAGO -- Three out of four consumers believe they do not want to work at a convenience store. At a time when the economy is at full employment and businesses are battling for talent, can c-stores afford to be regarded so poorly?

But perception, as they say, is nine-tenths of reality.

Of the workers currently employed in the convenience-store industry, 84% are satisfied with their jobs, according to Technomic and DirecTV’s inaugural Winning the War for Talent Report, which measures the dynamics of recruiting and retaining store-level workers across retail and restaurant segments. It affirms what the industry has long known: C-stores are a much better place to work than the public gives them credit for. It appears the industry has a PR problem.

So CSP and Technomic set out to identify how the industry stacks up against other employers in the jammed job market, and what will really entice top talent to make a career out of convenience.

Source: Technomic’s Winning the War for Talent Report, sponsored by DirecTV 

More: Rating Employee Happiness

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