WEST DES MOINES, Iowa -- Retailer Yesway is celebrating the grand opening of 35 newly remodeled convenience stores in Texas by hosting a multicity "Yesway Grand Opening Event Tour" starting May 4 and running through May 26.
The company acquired 35 Wes-T-Go and Chillerz c-stores in the Lone Star State in May 2017. They have since been rebranded and remodeled as Yesway stores.
"We are thrilled about the growth of our portfolio in Texas and look forward to serving our local communities and delivering terrific customer service to everyone who visits our stores,” said Brian Trout, senior vice president of operations for Yesway. “We promise to give all of our customers a consistently excellent shopping experience and to make their lives easier and a bit more pleasant every day.”
Yesway team members will be visiting select Yesway locations and treating customers to activities, giveaways, music and food sampling. Local first responders, performers from area schools and representatives from Celsius Fitness Drinks, No Man's Land Jerky, Monster Energy, Icee Slush Puppy and Coca-Cola will attend the events.
Yesway team members will help customers sign up for its Yesway Rewards loyalty program. Customers who use Yesway Rewards earn "Smiles" for each dollar they spend on fuel or in-store merchandise. They can redeem Smiles for a variety of in-store products, including free fountain drinks, iced tea, Yesway-branded coffee, free roller-grill items, candy and Yesway fountain travel mugs. Customers will earn their first Smiles by registering for the program; they will receive other bonus Smiles throughout the year, including on their birthday as part of the Surprise & Delight program.
Customers can get a loyalty card and sign up for the program at any Yesway store or by downloading the free Yesway Rewards app, available for iPhone and Android, by visiting www.Yesway.com/rewards.
"It is our mission to be both an exceptional convenience-store retailer and a valued member of the communities we serve,” said Yesway Chairman and CEO Thomas Nicholas Trkla. “This goes beyond having well-stocked shelves, serving freshly brewed coffee and an assortment of fresh food and making sure our stores are always neat and clean. We pledge to make a difference by supporting local citizens and organizations that do the same. We formally recognize and actively support local charities, civic organizations, first responders and those who serve or have served in the military—those who make a difference in the lives of others, and who go above and beyond while asking nothing in return."
- Trkla is among CSP’s 2018 Power 20 Change Makers.
The monthlong celebration of Yesway's Texas Grand Opening Event Tour will include the following stops:
- Baird, May 4
- Hawley, May 5
- Sweetwater, May 11
- Snyder, May 12
- Coleman, May 18
- Winters, May 19
- Abilene (Buffalo Gap Road), May 25
- Abilene (South 14th Street), May 26
BW Gas & Convenience, doing business as Yesway, is based in West Des Moines, Iowa. The chain ranked at No. 197 in CSP's 2017 Top 202 list of the largest c-store chains in the United States. Its portfolio now consists of 88 c-stores in Iowa, Kansas, Missouri, Oklahoma and Texas. Yesway said it plans to acquire, improve and rebrand 500 c-stores in selected regions of the United States over the next several years.
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