Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Foodservice Consumer Opening 2017

The everyday c-store customer has a new demographic makeup, with evolving wants and needs. Revolutionizing retail foodservice starts with understanding this new consumer, how their preferences are sha...

Consumer Trends

Skewing younger

Seventy-seven percent of 21- to 34-year-olds and 70% of 16- to 20-year-olds are reporting Super Heavy visitation, spanning both Gen Z and millennial consumer bases. It’s time to tune into the ty...

Heavy users reflect a wider range of income levels than expected: Sixty-six percent of survey respondents in the income bracket of $100,000 or more say they visit c-stores at least once a week—n...

When Technomic polled consumers on their perceptions of convenience stores vs. quick-service restaurants (QSRs), the result was a mixed bag. C-stores won on coffee quality: Forty-six percent of retail...

Creating a lure that not only gets customers in the door but also keeps them coming back means keying into what they expect from a c-store foodservice experience, and understanding what drives their d...

Sixty-seven percent say a convenient location—near home or work—guides their decision of where to purchase a c-store meal.Source: Technomic Q3 2016 C-Store MarketBrief; Consumer Brand Metr...

Fifty-one percent would use a c-store’s mobile app to order food if such technology were available at more stores.Source: Technomic Q1 2017 C-Store MarketBrief; Consumer Brand Metrics

Seventy-one percent of Hispanic consumers and 70% of black/African-American consumers visit at least once a week, along with Caucasian (63%), mixed-race (61%) and Asian customers (45%).Source: Technom...

Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely ...

Retail brands edged out quick-service brands just slightly when it comes to speed of service: Fifty-three percent of c-stores customers rated retail brands as very good, compared to 52% of QSR custome...

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