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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Cleanliness

Creating a lure that not only gets customers in the door but also keeps them coming back means keying into what they expect from a c-store foodservice experience, and understanding what drives their d...

Consumer Trends

Food quality

Unlike beverage quality and speed of service, where c-stores and QSRs are fairly closely matched in the eyes of their customers, attributes like food taste and quality and offering craveable items get...

Retail brands edged out quick-service brands just slightly when it comes to speed of service: Fifty-three percent of c-stores customers rated retail brands as very good, compared to 52% of QSR custome...

When Technomic polled consumers on their perceptions of convenience stores vs. quick-service restaurants (QSRs), the result was a mixed bag. C-stores won on coffee quality: Forty-six percent of retail...

Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.Attributes of Busy Balancers-Young mi...

Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely ...

Heavy users reflect a wider range of income levels than expected: Sixty-six percent of survey respondents in the income bracket of $100,000 or more say they visit c-stores at least once a week—n...

Overall, 76% of c-store consumers use a smartphone. Among 16- to 34-year-olds, the percentage is much higher, at 91%. Hispanics, black/African-Americans and Asians are more likely to engage with smart...

Seventy-one percent of Hispanic consumers and 70% of black/African-American consumers visit at least once a week, along with Caucasian (63%), mixed-race (61%) and Asian customers (45%).Source: Technom...

Seventy-seven percent of 21- to 34-year-olds and 70% of 16- to 20-year-olds are reporting Super Heavy visitation, spanning both Gen Z and millennial consumer bases. It’s time to tune into the ty...

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