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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Multicultural

 Oct. 19, 2017

Seventy-one percent of Hispanic consumers and 70% of black/African-American consumers visit at least once a week, along with Caucasian (63%), mixed-race (61%) and Asian customers (45%).Source: Technom...

Consumer Trends

Functional Eaters

 Oct. 19, 2017

Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely ...

Consumer Trends

Speed of visit

Oct. 19, 2017

Retail brands edged out quick-service brands just slightly when it comes to speed of service: Fifty-three percent of c-stores customers rated retail brands as very good, compared to 52% of QSR custome...

Consumer Trends

Premium ingredients

Oct. 19, 2017

Eighty-six percent say the availability of premium ingredients factors highly into their decision to purchase c-store foodservice.At Sheetz, menu items are made to order using a variety of premium ing...

Consumer Trends

Healthy options

Oct. 19, 2017

Sixty-five percent would visit c-stores more often if healthier prepared foods were available.Source: Technomic Q1 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Customizability

Oct. 19, 2017

Forty-six percent want more made-to-order options; if more foods were customizable, it would drive them to purchase c-store foodservice more often.Source: Technomic 2016 Snacking Occasion Consumer Tre...

Consumer Trends

Not just men

Oct. 19, 2017

Overall, 64% of c-store consumers visit once a week or more often. These shoppers are termed Super Heavy Users, according to Technomic, and they’re the industry’s most frequent customer. M...

Consumer Trends

Digitally connected

Oct. 19, 2017

Overall, 76% of c-store consumers use a smartphone. Among 16- to 34-year-olds, the percentage is much higher, at 91%. Hispanics, black/African-Americans and Asians are more likely to engage with smart...

Consumer Trends

Busy balancers

Oct. 19, 2017

Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.Attributes of Busy Balancers-Young mi...

Consumer Trends

Food quality

Oct. 19, 2017

Unlike beverage quality and speed of service, where c-stores and QSRs are fairly closely matched in the eyes of their customers, attributes like food taste and quality and offering craveable items get...

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