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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Food quality

 Oct. 19, 2017

Unlike beverage quality and speed of service, where c-stores and QSRs are fairly closely matched in the eyes of their customers, attributes like food taste and quality and offering craveable items get...

Consumer Trends

Unique breakfasts

 Oct. 19, 2017

Sixty-seven percent wish c-stores would get more creative and develop unique flavors for handheld breakfast items.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Grab-and-go variety

Oct. 19, 2017

Sixty-two percent say c-stores should offer a wider variety of ready-made grab-and-go foods that are kept warm on display.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Consumer Trends

Quality beverages

Oct. 19, 2017

Eighty-nine percent say beverage quality plays a critical role in their decision to patronize a c-store.Source: Technomic 2016 Beverage Consumer Trend Report

Consumer Trends

Skewing younger

Oct. 19, 2017

Seventy-seven percent of 21- to 34-year-olds and 70% of 16- to 20-year-olds are reporting Super Heavy visitation, spanning both Gen Z and millennial consumer bases. It’s time to tune into the ty...

Consumer Trends

Higher income

Oct. 19, 2017

Heavy users reflect a wider range of income levels than expected: Sixty-six percent of survey respondents in the income bracket of $100,000 or more say they visit c-stores at least once a week—n...

Consumer Trends

Beverage quality

Oct. 19, 2017

When Technomic polled consumers on their perceptions of convenience stores vs. quick-service restaurants (QSRs), the result was a mixed bag. C-stores won on coffee quality: Forty-six percent of retail...

Consumer Trends

Cleanliness

Oct. 19, 2017

Creating a lure that not only gets customers in the door but also keeps them coming back means keying into what they expect from a c-store foodservice experience, and understanding what drives their d...

Consumer Trends

Convenient location

Oct. 19, 2017

Sixty-seven percent say a convenient location—near home or work—guides their decision of where to purchase a c-store meal.Source: Technomic Q3 2016 C-Store MarketBrief; Consumer Brand Metr...

Consumer Trends

Technology perks

Oct. 19, 2017

Fifty-one percent would use a c-store’s mobile app to order food if such technology were available at more stores.Source: Technomic Q1 2017 C-Store MarketBrief; Consumer Brand Metrics

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