In the beer category, growth is being led primarily by crafts and Mexican imports.
“I would expect continued growth in these segments,” Hemphill says. “There is heightened optimism around the category due to lower gas prices and continued declines in the unemployment rate.”
Beer style | 2014 case sales (in millions)* | PCYA** |
Cider | 2.93 | 131.4% |
Craft | 16.1 | 23.2% |
Import | 70.7 | 10.4% |
Domestic superpremium | 46.93 | 8.7% |
Progressive adult beverages | 28.15 | 3.1% |
Domestic malt liquor | 23.05 | 0.5% |
Domestic premium | 400.98 | -1.0% |
Non-alcohol | 0.45 | -1.7% |
Domestic subpremium | 200.87 | -4.0% |
Source: IRI * 52 weeks ending Nov. 30, 2014 ** Percent change from a year ago
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