Where the Gains Are
C-store sales, 52 weeks ending Dec. 28, 2014
Sales of dry grocery in c-stores in 2014 were down in several segments, according to IRI, including cold cereal and coffee, two of the largest.
Dry Grocery
| Segment | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Cold cereal | $77.3 | -2.5% | 35.0 | -2.2% |
| Soup | $76.4 | 3.0% | 58.1 | -1.3% |
| Toaster pastries/tarts | $66.4 | 0.8% | 63.6 | 0.5% |
| Shelf-stable dinners | $43.3 | -1.5% | 17.6 | -2.1% |
| Dry packaged dinners | $7.4 | -4.5% | 2.7 | -6.3% |
| Hot cereal | $5.3 | -1.2% | 2.2 | -3.7% |
| Spaghetti/Italian sauce | $5.0 | -8.5% | 2.2 | -6.0% |
| Baked beans/canned bread | $5.0 | -10.8% | 2.7 | -12.4% |
| Pasta | $3.7 | -12.2% | 1.7 | -11.4% |
| Rice | $3.1 | 8.0% | 1.4 | 9.1% |
Source: IRI
* Percent change from a year ago
Staples
| Segment | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Coffee | $76.9 | -9.0% | 11.2 | -6.0% |
| Spices/seasonings | $21.6 | 5.6% | 18.6 | 0.0% |
| Sugar | $21.4 | -7.0% | 7.3 | -5.8% |
| Coffee creamer (shelf-stable) | $12.0 | 2.2% | 4.3 | -3.3% |
| Baking nuts | $6.5 | 68.1% | 1.7 | 50.5% |
| Baking needs | $5.1 | -0.5% | 2.6 | -0.6% |
| Flour/meal | $4.1 | -6.7% | 1.3 | -8.3% |
| Milk flavoring/cocoa mixes | $3.6 | -5.6% | 1.1 | 1.6% |
| Tea bags/loose | $3.1 | -4.9% | 1.2 | -1.2% |
Source: IRI
* Percent change from a year ago
Condiments
| Segment | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Mexican sauce | $49.8 | 1.4% | 13.8 | 1.5% |
| All other sauces | $36.8 | 4.3% | 17.0 | 4.2% |
| Pickles/relish/olives | $23.1 | 6.6% | 13.2 | 5.8% |
| Canned/bottled fruit | $16.7 | -4.1% | 9.4 | -7.2% |
| Mustard and ketchup | $12.9 | 0.9% | 5.1 | -0.5% |
| Nut butter | $12.8 | 26.1% | 4.0 | 60.6% |
| Mayonnaise | $11.2 | 0.8% | 2.7 | -0.2% |
| Shortening and oil | $10.6 | -6.2% | 2.7 | -3.1% |
| Salad dressings | $8.9 | 8.3% | 10.4 | 13.4% |
| Jellies/jams/honey | $6.8 | 1.5% | 1.7 | 1.9% |
| Syrup/molasses | $4.5 | -5.3% | 1.4 | -5.6% |
| Barbecue sauce | $3.3 | -5.2% | 1.3 | -6.5% |
Source: IRI
* Percent change from a year ago
Distributor Data: Edible-Grocery Shipments
Calendar year 2014
Shipments of edible grocery from McLane in 2014 averaged $61.37 per store per week, off nearly 6% from the year prior.
| Segment | APSW** | APSW dollar growth | PCYA* |
| Breakfast foods | $13.84 | -$0.24 | -1.7% |
| Prepared foods | $12.47 | -$0.55 | -4.2% |
| Noodle/pasta bowls/packs | $11.43 | $0.82 | 7.7% |
| Condiments | $7.38 | -$1.59 | -17.7% |
| Other grocery | $16.24 | -$2.20 | -11.9% |
Source: McLane Co.
* Percent change from a year ago
** Average shipments per store per week
Ground-Coffee Brands
C-store sales, 52 weeks ending Dec. 28, 2014
Unit sales of ground coffee in 2014 fell nearly 9% in c-stores.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Folgers | $19.4 | -4.1% | 3.1 | -5.4% |
| Private label | $14.1 | -3.3% | 2.4 | -0.6% |
| Maxwell House | $5.8 | -15.6% | 1.0 | -15.5% |
| Total (including brands not shown) | $43.5 | -6.1% | 7.1 | -8.7% |
Source: IRI
* Percent change from a year ago
Soup Brands
C-store sales, 52 weeks ending Dec. 28, 2014
C-store dollar sales of packaged soup rose 3% in 2014, while unit sales fell more than 1%, according to IRI.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Nissin Cup Noodles ramen | $11.6 | 5.2% | 11.4 | 3.2% |
| Maruchan Instant Lunch ramen | $11.0 | 13.3% | 11.4 | 13.1% |
| Campbell’s Chunky Soup ready to serve | $10.7 | -1.5% | 2.9 | -2.1% |
| Campbell’s condensed | $10.3 | -4.2% | 5.4 | -6.1% |
| Nongshim dry soup | $5.5 | 3.0% | 3.1 | 2.7% |
| Nissin Souper Meal ramen | $4.9 | -14.0% | 2.6 | -14.6% |
| Campbell’s ready to serve | $3.0 | 9.5% | 1.0 | 8.0% |
| Nongshim ramen | $2.5 | 8.2% | 1.4 | 8.1% |
| Maruchan ramen | $2.4 | 2.7% | 4.2 | 8.2% |
| Campbell’s Soup On the Go | $1.8 | -10.8% | 0.7 | -11.5% |
| Total (including brands not shown) | $76.4 | 3.0% | 58.1 | -1.3% |
Source: IRI
* Percent change from a year ago
Ready-to-Eat-Cereal Trends
C-store sales, 52 weeks ending Dec. 28, 2014
C-store sales of ready-to-eat cereal fell 2.5% in 2014, according to IRI, with units down more than 2%.
Ready-to-Eat-Cereal Brands
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Kellogg’s Frosted Flakes | $13.1 | -2.8% | 6.0 | -3.5% |
| General Mills Honey Nut Cheerios | $10.7 | -3.1% | 5.0 | -4.8% |
| General Mills Cinnamon Toast Crunch | $8.3 | 9.7% | 3.7 | 8.0% |
| Kellogg’s Froot Loops | $8.3 | -2.4% | 3.9 | -0.1% |
| General Mills Lucky Charms | $7.9 | 1.4% | 3.4 | 2.6% |
| Total (including brands not shown) | $77.3 | -2.5% | 35.0 | -2.2% |
Source: IRI
* Percent change from a year ago
Ready-to-Eat-Cereal Box UPCs
C-store sales, 52 weeks ending Jan. 24, 2015
According to Nielsen, the top box-cereal UPC was the 12.2-ounce Cinnamon Toast Crunch, with the 2.1-ounce Frosted Flakes the top cup UPC.
| UPC | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| General Mills Cinnamon Toast Crunch (12.2-oz.) | $6.5 | 13.1% | 1.4 | 13.4% |
| Kellogg’s Frosted Flakes (10.5-oz.) | $6.2 | -6.8% | 1.3 | -8.9% |
| General Mills Lucky Charms (11.5-oz.) | $6.1 | 2.3% | 1.2 | 1.5% |
| General Mills Honey Nut Cheerios (12.25-oz.) | $6.0 | -3.5% | 1.2 | -2.5% |
| Kellogg’s Froot Loops (8.7-oz.) | $3.2 | -6.2% | 0.7 | -6.7% |
Sources: The Nielsen Co., Kellogg Co.
* Percent change from a year ago
Ready-to-Eat-Cereal Cup UPCs
C-store sales, 52 weeks ending Jan. 24, 2015
| UPC | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Kellogg’s Frosted Flakes (2.1-oz.) | $8.3 | -2.9% | 5.6 | -2.9% |
| General Mills Honey Nut Cheerios (1.8-oz.) | $7.1 | -2.2% | 4.8 | -2.1% |
| General Mills Cinnamon Toast Crunch (2.0-oz.) | $4.8 | 3.2% | 3.3 | 2.9% |
| Kellogg’s Froot Loops (1.5-oz.) | $4.7 | 0.8% | 3.2 | 0.9% |
| General Mills Lucky Charms (1.7-oz.) | $4.2 | 3.8% | 2.9 | 4.7% |
Sources: The Nielsen Co., Kellogg Co.
* Percent change from a year ago
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.