CSP Magazine

General Merchandise: Health Care 2015

Where the Gains Are

C-store sales, 52 weeks ending Dec. 28, 2014

C-stores saw dollar sales of over-the-counter (OTC) medications rise in 2014 at the same time unit sales largely declined. Pain-reliever sales grew 2.4% to $348.4 million last year despite losing a percentage point in unit sales, according to IRI. Cold, allergy and sinus-tablet dollars increased nearly 3% in 2014, but the segment experienced almost the same drops in unit sales.


Pain Relievers

Remedy typeC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Internal analgesic tablets$335.42.0%159.3-1.3%
Internal analgesic liquids$7.325.1%1.231.9%
Feminine pain relievers$5.62.5%1.95.2%
Total internal analgesics
(including segments not shown)
$348.42.4%162.4-1.0%

Cold/Allergy/Sinus

Remedy typeC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Tablets/packets$121.52.8%41.6-2.6%
Liquids$30.83.9%3.94.3%

Cough Remedies

Remedy typeC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Cough drops$100.21.6%67.3-0.9%
Cough syrup$5.9-5.4%1.0-1.9%

Gastrointestinal

Remedy typeC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Antacid tablets$79.62.6%51.0-1.3%
Gastrointestinal liquids$20.91.8%4.7-0.1%
Stomach remedy tablets$14.57.6%5.96.7%
Antacid/analgesic combo$9.70.9%4.8-3.7%
Diarrhea tablets$5.1-22.4%2.3-28.1%

Energy shots continued to flag, declining for the third straight year in dollars and units. The weight control/nutritional liquids segment continued to make gains in 2014, although growth slowed from the previous year. Led by the Muscle Milk brand, the category was up 4.3% in dollars and 1.7% in units.

Energy and Sleep Aids

 C-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Energy shots$773.6-4.8%245.8-4.6%
Sleeping remedies$14.99.5%5.010.8%

Weight Control/Nutrition

 C-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Liquids/powders$293.04.3%88.91.7%
Candy/tablets$39.80.3%19.9-2.7%

Vitamins and Nutrition

 C-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Vitamins$81.4-7.4%30.8-8.3%
Baby formula/electrolytes$10.0-6.2%0.8-1.7%

Source: IRI

* Percent change from a year ago

CONTINUED: Internal-Analgesic Trends

Internal-Analgesic Trends

Internal-Analgesic Brands

C-store sales, 52 weeks ending Dec. 28, 2014

Goody’s and BC led the internal-analgesics segment in 2014. Private label struggled last year, with unit sales down nearly 30%.

BrandC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Goody's$41.11.9%26.50.4%
BC$39.90.4%26.8-0.9%
Advil$30.62.6%5.6-0.8%
Private label

$22.2

-27.0%8.5-29.7%
Aleve$17.95.5%3.00.6%
Total (including brands not shown)$348.42.4%162.4-1.0%

Quarterly Look: Internal-Analgesic UPCs

C-store sales, 13 weeks ending Dec. 28, 2014

In the final quarter of 2014, Extra-Strength BC Aspirin Powder with water UPCs led in c-store dollar and unit sales.

DOLLARS    
UPCC-store sales ($ millions)PCYA*Unit sales (millions)PCYA%
BC Aspirin  Powder Extra Strength (with water, 6-count)$5.69.9%2.78.7%
Goody’s Powder Extra Strength (with water, 6-count)$5.210.8%2.59.6%
Lil’ Drug Store Tylenol Caplet Extra Strength (4-count)$4.833.4%2.431.6%
Lil’ Drug Store Advil Tablet (4-count)$4.743.3%2.441.0%
Lil’ Drug Store Aleve (2-count)$3.530.9%1.825.3%
Total (including UPCs not shown)$88.45.4%40.91.9%

Source: IRI

* Percent change from a year ago

UNITS    
UPCUnit sales (millions)PCYA*C-store sales ($ millions)PCYA*
BC Aspirin Powder Extra Strength (with water, 2-count)3.44.1%$3.17.3%
Goody’s Powder Extra Strength (with water, 2-count)3.12.3%$2.94.6%
BC Aspirin Powder Extra Strength (with water, 6-count)2.78.7%$5.69.9%
Goody’s Powder Extra Strength (with water, 6-count)2.59.6%$5.210.8%
Lil’ Drug Store Advil Tablet (4-count)2.441.0%$4.743.3%
Total (including UPCs not shown)40.91.9%$88.45.4%

Source: IRI

* Percent change from a year ago


Distributor Data: OTC Shipments

Calendar year 2014

Shipments of analgesics from McLane to c-stores in 2014 rose 10%, driven by single-dose and multidose items.

SegmentAPSW** (in dollars)APSW dollar growthPCYA*
Analgesics$14.47-$0.27-1.8%
Analgesics single/multidose$16.99$3.1322.6%
Total analgesics$31.46$2.8710.0%
    
Cough/cold/allergy$15.06-$0.08-0.5%
Cough/cold/allergy single/multidose$5.28$0.8719.7%
Lozenges$8.79$0.566.8%
Total cough/cold/allergy$29.13$1.354.9%
    
Stomach remedies$4.77$0.245.3%
Stomach remedies single/multidose$4.18$1.1939.8%
Stomach rolls$4.22-$0.08-1.8%
Total stomach remedies$13.17$1.3511.4%
    
Vitamin/energy/supplement shooters$54.72-$6.51-10.6%
Vitamins/supplements$5.75-$1.56-21.3%
Vitamins/supplements single/multidose$1.72$1.55892.2%
Total vitamins/supplements$62.19-$6.52-9.5%
    
Baby food/formula$0.76-$0.56-42.2%
Baby care$0.90-$0.16-14.9%
Total baby$1.66-$0.71-30.0%

Source: McLane Co.

* Percent change from a year ago
** Average shipments per store per week

CONTINUED: Cold, Cough and Allergy & Digestive Medications

Cold, Cough and Allergy Trends

Cold, Allergy and Sinus Tablet Brands

C-store sales, 52 weeks ending Dec. 28, 2014

Lil’ Drug Store’s cold, allergy and sinus tablets were top c-store performers in that segment last year, according to IRI.

BrandUnit sales (millions)PCYA*C-store sales ($ millions)PCYA*
Lil’ Drug Store5.9-6.8%$13.2-6.1%
Lil’ Drug Store Vicks DayQuil4.228.0%$10.428.3%
Lil’ Drug Store Vicks NyQuil2.827.2%$6.726.6%
Lil’ Drug Store Claritin2.722.6%$6.920.0%
Private label2.5-36.0%$7.1-30.2%
Total (including brands not shown)41.6-2.6%$121.52.8%

Source: IRI

* Percent change from a year ago


Quarterly Look: Cold/Allergy/Sinus UPCs

C-store sales, 13 weeks ending Dec. 28, 2014

Lil’ Drug Store’s two-count Vicks DayQuil caplet led in c-store sales of cold, allergy and sinus tablets in the final quarter of 2014.

UPCUnit sales (millions)PCYA*C-store sales ($ millions)PCYA*
Lil’ Drug Store Vicks DayQuil Caplet (2-count)1.1118.9%$2.1122.6%
Lil’ Drug Store Vicks NyQuil Liquicap 6-hour (2-count)0.719.2%$1.320.3%
Lil’ Drug Store Tablet 4-hour (6-count)0.79.6%$1.58.4%
Lil’ Drug Store Claritin Regular 24-hour (1-count)0.650.7%$1.541.6%
Lil’ Drug Store Tablet 6- to 8-hour (6-count)0.5-7.1%$1.26.5%

Source: IRI

* Percent change from a year ago


Digestive-Medication Trends

Gastrointestinal-Tablet Brands

C-store sales, 52 weeks ending Dec. 28, 2014

C-store sales of gastrointestinal tablets fell 2.2% in units, but dollar sales rose 1.4%.

BrandUnit sales (millions)PCYA*C-store sales ($ millions)PCYA*
Tums EX13.9-11.6%$15.9-10.7%
Tums Ultra13.3-13.8%$20.2-13.2%
Tums6.8-24.7%$7.6-24.4%
Rolaids5.2**$6.4**
Lil’ Drug Store Zantac 1504.530.3%$12.132.4%
Total (including brands not shown)64.3-2.2%$109.81.4%

Source: IRI

* Percent change from a year ago

** Increase >1000%


Distributor Data: Stomach-Remedy UPCs

Calendar year 2014

The 4-ounce Maximum Strength Pepto-Bismol was the top c-store stomach-remedy UPC shipped by McLane in 2014.

Stomach Remedies

  1. Pepto Bismol Maximum Strength (4-oz.)
  2. Zantac 150 tablets (3-count)
  3. CVP Stomach Relief (8-oz.)
  4. Medtech Dramamine Original (12-count)
  5. Lil’ Drug Store Zantac (5-count)

Single/Multidose

  1. Lil’ Drug Store Zantac 150 (2-count)
  2. Lil’ Drug Store Pepto-Bismol (4-count)
  3. Lil’ Drug Store Alka Seltzer (4-count)
  4. Lil’ Drug Store Anti-Diarrheal (4-count)
  5. Uni’s Zantac (1-dose)

Rolls

  1. Tums Ultra Assorted Berries
  2. Tums Ultra Peppermint
  3. Tums E-X Assorted Fruit
  4. Tums E-X Assorted Berry
  5. Tums E-S Cherry 

Source: McLane Co

CONTINUED: Energy Shots & Weight-Control/Nutritional Brands

Energy-Shot Trends

Energy-Shot Brands

C-store sales, 52 weeks ending Dec. 28, 2014

C-store sales of energy shots declined in 2014 for the third straight year, down 4.8% in dollars and 4.6% in units.

BrandC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
5-Hour Energy$727.0-4.5%221.0-5.1%
Stacker 2 6-hour Power$8.5-35.2%2.3-38.3%
Tweaker$8.029.8%7.438.6%
Private label$4.273.9%2.068.6%
Street King$3.715.8%1.530.9%
Total (including brands not shown)$773.6-4.8%245.8-4.6%

Source: IRI


Distributor Data: Energy-Shot UPCs

Calendar year 2014

  1. 5-Hour Energy Extra Strength
  2. 5-Hour Extra Strength Grape
  3. 5-Hour Energy Berry
  4. 5-Hour Energy Pomegranate
  5. 5-Hour Energy Grape

Source: McLane Co.


Weight-Control/Nutritional Brands

C-store sales, 52 weeks ending Dec. 28, 2014

Muscle Milk brands dominated the weight-control/nutritional liquids and powders segment, with more than two-thirds of c-store dollar sales.

BrandC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Muscle Milk$143.8-15.1%39.5-16.1%
Muscle Milk Pro Series 40$44.3550.5%10.3527.4%
Core Power$28.4125.2%8.9136.4%
VPX Redline Xtreme$26.812.1%8.310.7%
Muscle Milk Light$8.6-41.3%2.4-41.6%
Total (including
brands not shown)
$293.04.3%82.91.7%

Source: IRI

**Increase >1,000%

* Percent change from a year ago

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