“Where’s the pork?” could be Wendy’s new slogan.
The 6,500-unit quick-service-restaurant chain menued pork for the first time, featuring pulled pork in a fall limited-time offer atop a burger, a sandwich—and its fries.
“We wanted a new platform that would get consumers to try Wendy’s,” says Shelly Thobe, director of culinary and product innovation. “It’s something they can’t get at other [burger] QSRs.”
Pork also wins points for value; its cost can offset high beef prices.
Here's what went into the LTO:
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