For the past five years, the grab-and-go cooler has become a mecca for changing consumer perceptions and driving foodservice sales. But another category has heated up, even meeting cold-food menu categories in terms of purchase frequency.
In a recent survey conducted by CSP sister brand Technomic, we gauged hot-food purchase behaviors of c-store foodservice consumers.
The big takeaway: According to your customers, they’re buying hot foods just as much as cold ones.
Survey respondents also revealed hot-food growth areas, favorite choices and retailer hurdles to overcome. What follows is the story behind the numbers to help you capitalize on the latest consumer preferences, as well as a retailer gut check from one of your own.