3. Know Thyself
Although c-stores might not have foodservice quality in the bag, they outrank restaurants in a couple key metrics. More than half of female consumers say that c-stores have faster service than other foodservice locations, according to the report. About 38% of women say c-store prices are better, too. By ideating foodservice items that are quick and competitively priced, c-stores can earn more sales from women.
More frictionless options, such as delivery, in-store pickup and loyalty programs, can also build upon women’s view of c-stores as cost-effective and convenient.