Millennials are flavor explorers. They like to experiment with bold tastes, globally inspired ingredients and flavor-packed condiments. They relish the chance to try new varieties of favorite products. They are up for an adventure.
Even better, millennials are already big consumers of convenience store foods and beverages. So why not get an even bigger share of this generation’s dollars with targeted menu items? You just might be able to steal some market share from quick serves.
Here are some tips for driving millennial convenience store traffic with high-flavor food options.
Go Global
The most-craveable convenience store food programs, as rated by consumers, feature ethnic dishes and bold flavors and are inspired by the cuisines of Mexico, Italy, Asia and more.
In fact, some 45% of millennials say they are willing to try an item or a condiment featuring a new or interesting flavor at a convenience store prepared-foods area, according to Technomic’s recent Flavor Consumer Trend Report. And 42% of millennials are likely to purchase Asian-style foods from convenience stores at least occasionally as a snack, according to Technomic data.
Add Flavor to Classic Favorites
Think about menuing traditional favorites with bold flavors, such as barbecue sauce-topped pizzas or Sriracha-infused sausages or wings with sweet-heat sauces. Offer flavor-packed items of varying sizes, from grab-and-go snacks to full-meal bundles or shareable options.
Implement Smart Marketing
Build excitement with seasonal and limited-time offerings of these bold-flavored dishes. Or, offer bundle deals that highlight featured items. Millennials are thought to be frequent convenience store customers because they’re looking for good deals.
Your efforts will likely be rewarded: Nearly half (46%) of millennials say they’re willing to spend more on a meal that features new or unique flavors, Technomic found.
Play Up Customization
This generation also gravitates to customizable dishes. So, consider upgrading your convenience store condiment bar to include hot sauces, salsas and an assortment of Asian dipping sauces with sweet and spicy flavors. Feature fresh toppings for handhelds as well. Be sure the area is kept clean, well-lit and easily accessible for customization.
Don’t Forget Quality
Millennials also seek out foods that are perceived to be fresh and high quality. Choose well-known brands and offer a mix of indulgent and better-for-you items with transparent ingredient lists.
Be Snack Savvy
This is the grab-and-go generation, so plan food offerings accordingly. Think about ethnic street foods like tacos or burritos and other smaller-portion items that are portable and feature unexpected flavor combinations.
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This post is sponsored by Tyson Convenience