CHICAGO-- Consumers use convenience-store foodservice in different ways across the United States, according to Technomic and CSP’s 2016 Consumer Study: Examining Regional Differences at C-Stores. As a result, consumers expect and demand different types of foodservice programs in these regions, as well.
From offering made-to-order food stations to roller-grill items, here are six ways c-store chains can boost foodservice sales by meeting regional demands …
1. Combo meals
Nearly half of consumers overall (47%) said they would visit c-stores more often for food and beverage if they offered more combo meals. Westerners are the most likely to say they would visit c-stores more often for combo meals, while Northeasterners and Midwesterners are the least likely to be motivated by this offering overall.
2. Made-to-order, customizable food options
Over half of all consumers (56%) said they are more likely to purchase prepared foods at c-stores that offer made-to-order food stations where the customer can fully customize the menu items. Southerners express the greatest interest in made-to-order food programs, while Midwesterners show the least.
3. Hot and cold food bars
Nearly half of respondents (49%) are more likely to visit c-stores for prepared foods if they have hot or cold food bars. The presence of hot and cold food is about equally important in the South, West and Northeast, but it is not especially important to the Midwest.
6. Brand-name foods
Nearly half of consumers (47%) said they are more likely to purchase brand-name foods such as Boar’s Head or Campbell’s than proprietary brands at c-stores. Midwesterners are the least interested in brand names overall.