Foodservice

7-Eleven brings back Operation Chill for 31st year

Convenience-store retailer encourages positive behavior in kids with Slurpees as a reward
7-Eleven program rewards positive behavior with free Slurpee drinks.
7-Eleven program rewards positive behavior with free Slurpee drinks. | 7-Eleven

Operation Chill, 7-Eleven Inc.’s community outreach program, will return this summer for its 31st year of promoting positive police-youth engagement and neighborhood connection, the convenience-store retailer has announced.

Operation Chill has helped law enforcement officers create positive connections by awarding a Slurpee drink coupon to a child they observe performing a good deed or exhibiting positive behavior. Kids are rewarded for wearing a helmet while riding a bike, picking up litter or helping a neighbor. Each coupon is redeemable at participating 7 Eleven, Speedway and Stripes store locations nationwide.

Founded in 1995, the Operation Chill program has grown to include more than 1,300 law enforcement agencies across the U.S., with over 24 million coupons distributed to date, the Irving, Texas-based retailer said.

This year, 7-Eleven will issue nearly 740,000 coupons to participating law enforcement agencies for officers to reward children in their local communities. 

“Operation Chill represents more than a moment of recognition—it reflects our ongoing commitment to fostering trust, strengthening community relationships and encouraging positive engagement,” said Treasa Bowers, executive vice president, chief people and sustainability officer at 7-Eleven. “For over three decades, this program has demonstrated how meaningful interactions can help bridge gaps, reinforce positive behavior and support stronger, more connected communities.”

For a full list of law enforcement agencies participating in the Operation Chill outreach program, click here.

7-Eleven—known for its Slurpee, Big Bite and Big Gulp brands—operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands. 

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