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Foodservice

7-Eleven Canada Launches 'Beyond Meat' Pizza

Made with plant-based Italian sausage crumbles, fire-roasted vegetables and Canadian cheese
Photograph courtesy of 7-Eleven

VANCOUVER, British Columbia — 7-Eleven Canada has added a Beyond Meat Pizza to its Hot-to-Go menu in select locations in Toronto.

The meat-free pizza is made with 100% plant-based Italian sausage crumbles—also known as Beyond Sausage—fire-roasted vegetables and Canadian cheese. Consumers can purchase the pizza made to order or as a frozen option to cook at home. It is also available for delivery at select locations via Foodora and Uber Eats.

"By expanding the fresh food assortment offered to our customers, we hope to provide options for every preference," said Doug Rosencrans, vice president and general manager of 7-Eleven Canada. "Beyond Meat has created excitement around plant-based protein alternatives and with the introduction of the Beyond Sausage and Roasted Veggie Pizza, we are providing our customers with what they want."

7-Eleven Canada is offering free samples of the pizza during lunch and dinner hours between Aug. 26 and Sept. 13. 7Rewards members will also receive a $5 discount for the pizza during this time.

"This partnership marks our entrance into the c-store category and an exciting opportunity to partner with one of the largest global brands," said Chuck Muth, chief growth officer for Beyond Meat Inc. "Accessibility is a top priority for us and 7-Eleven Canada locations, from urban to rural, are a prominent fixture in all communities."

Los Angeles-based Beyond Meat Inc. manufactures plant-based meat substitutes for more than 53,000 retail and foodservice outlets. Besides the Beyond Meat Pizza, its products include Beyond Burgers, Beyond Beef, Beyond Beef Crumbles and Beyond Sausage.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 66,000 stores in 17 countries, including about 9,100 in the United States. The chain is No. 1 on CSP’s 2019 Top 202 ranking of c-store chains by total number of company-owned retail units. 7-Eleven Canada is based in Vancouver, British Columbia.

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