IRVING, Texas -- Ready the hard hats, crockpots, mini inflatable pools and toilet bowls—7-Eleven’s Bring Your Own Cup Day (BYOC) is back for Black Friday.
By allowing customers to fill up any container of their choosing with Slurpee drinks, the retailer is aiming to capture the hordes of shoppers that participate in the national day of deals.
Despite the entrepreneurial spirit of the promotion, the company has some ground rules. All cups must be leak-proof, safe, sanitary (here’s looking at you, toilet bowl) and about 10 inches in diameter. Despite photographic evidence on the internet, the company clarified that trash cans, kitchen sinks and sleighs are not eligible.
Customers need only fork over $1.49, the cost of an average medium Slurpee, to fill up their ad-hoc cups.
“Many Slurpee fans will be out and about on the biggest shopping day of the year,” said Jacob Barnes, senior category manager of proprietary beverages for 7-Eleven. “With BYOC, they can fill up with their favorite Slurpee drink to keep them going, whether it’s back out with the crowds or back home to the couch.”
The brand is encouraging fans to share their Slurpee selfies with the hashtag #BYOCDay2018 on social media.
The promotion runs Nov. 23 from 11 a.m. to 7 p.m.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America. It is No. 1 in CSP’s 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.
IRVING, Texas -- 7-Eleven Inc. has brought back its popular limited-time frozen-drink promotion Bring Your Own Cup (BYOCup) Day.
Slurpee fans can fill the cup of their choice—or any container that can be used as a cup—with a Slurpee frozen drink at participating 7-Eleven stores from 11 a.m. to 7 p.m. May 19 and 20, The promotion is timed with the introduction of several limited-time frozen flavors, including cinnamon-flavored Pepsi Fire; Lemonade made with real fruit juice; and sugar-free Slurpee Lite Watermelon Lime made with all-natural flavors.
Here's a look at how the promotion works as both an LTO and a social-media bonanza ...
The cost to fill any cup or container, regardless of size, is $1.50, the price of an average medium Slurpee drink. All cups must be leak-proof and fit upright within the in-store BYOCup display cutout, which is about 10 inches in diameter.
This year, 7-Eleven is celebrating BYOCup Day with its own refillable collectible cup, shaped like a blender. Thirsty customers who show up without an oversized cup can purchase the 50-ounce blender cup for $5.99. Customers can also purchase a new Ultimate Slurp Straw, which is more than twice as big as a regular straw, for 99 cents.
"Every year, BYOC gets bigger, and customers get more creative," said Laura Gordon, 7-Eleven’s vice president of marketing and brand innovation. "Year-round, people show their personality through their striped and swirled Slurpee selections. On BYOCup Day, fans can customize their slurping experience even more by filling their own cup of their choice and sharing their crazy creations on social media."
To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share their creative cups on Twitter, Facebook and Instagram. Snapchat users can follow REALLYSLURPEE for updates on BYOC. A special BYOCup Day geo-filter, available only at 7-Eleven stores May 19 and 20, adds extra color to snaps of the Slurpee fans unofficially competing for the honor of most unusual cup.
7-Eleven's BYOCup Day is a worldwide promotion. Along with stores in the United States, 7-Eleven sites in Australia, Canada, the Philippines and Malaysia also have BYOCup Days.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.