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Foodservice

7-Eleven Celebrates Bring Your Own Cup Day on Black Friday

One of the company’s most buzzed about promotions of the year is back
Photograph courtesy of 7-Eleven

IRVING, Texas -- Ready the hard hats, crockpots, mini inflatable pools and toilet bowls—7-Eleven’s Bring Your Own Cup Day (BYOC) is back for Black Friday.

By allowing customers to fill up any container of their choosing with Slurpee drinks, the retailer is aiming to capture the hordes of shoppers that participate in the national day of deals.

Despite the entrepreneurial spirit of the promotion, the company has some ground rules. All cups must be leak-proof, safe, sanitary (here’s looking at you, toilet bowl) and about 10 inches in diameter. Despite photographic evidence on the internet, the company clarified that trash cans, kitchen sinks and sleighs are not eligible.

Customers need only fork over $1.49, the cost of an average medium Slurpee, to fill up their ad-hoc cups.

“Many Slurpee fans will be out and about on the biggest shopping day of the year,” said Jacob Barnes, senior category manager of proprietary beverages for 7-Eleven. “With BYOC, they can fill up with their favorite Slurpee drink to keep them going, whether it’s back out with the crowds or back home to the couch.”

The brand is encouraging fans to share their Slurpee selfies with the hashtag #BYOCDay2018 on social media.

The promotion runs Nov. 23 from 11 a.m. to 7 p.m.

Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America. It is No. 1 in CSP’s 2018 Top 202 ranking of c-store chains by number of company-owned retail outlets.

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