Foodservice

7-Eleven Celebrating 97th Birthday With Slurpee Giveaway, Summertime Collaborations

Along with Slurpee Day on July 11, convenience-store retailer rolling out teamups with MTN DEW, Hostess Twinkies, more
7-eleven slurpee
Photographs courtesy of 7-Eleven, Hostess

7-Eleven Inc. will celebrate its 97th birthday on July 11, known as Slurpee Day. To celebrate, all customers who visit participating 7-Eleven, Speedway and Stripes convenience stores on Slurpee Day can receive a free small Slurpee while supplies last.

To kick off Slurpee Day, 7-Eleven has teamed up with longtime charity partner Children’s Miracle Network Hospitals to release a special-edition Slurpee drink cup. Designed by Children’s Miracle Network Hospitals National Champion, Nolan, the Slurpee cup will aim to bring hope to other pediatric cancer patients and inspire everyone this Slurpee season, the company said. Customers can also support Children’s Miracle Network Hospitals by opting in to in-store fundraising campaigns at 7-Eleven, Speedway and Stripes stores nationwide.

“Slurpee Day is our annual celebration of 7-Eleven’s birthday and our iconic frozen drink; it’s a day of joy, community and good old-fashioned summer fun,” Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven said. “We are thrilled to share the nostalgia and create new memories with Children’s Miracle Network Hospitals and our customers who cherish this tradition so dearly.”

7-eleven slurpee cup nolan

7Rewards and Speedy Rewards members who scan their rewards information on Slurpee Day will get a coupon for one free small Slurpee drink to redeem before July 31. Also, 7-Eleven is offering rewards members the chance to enter to win free “sips and snacks,” including Slurpee drinks, for a whole year by buying participating products such as Celsius energy drinks and more.

7-Eleven also has released a limited-time Birthday Collection capsule, exclusively on 7Collection, the retailer’s online merchandise shop. The capsule features a variety of custom merchandise and party supplies for those who celebrate the same birthday as 7-Eleven or who are just fans of the brand.

Summer Teamups

For the summer, 7-Eleven has teamed up with MTN DEW on two new beverages. These limited-time flavors will be exclusively sold at 7-Eleven, Speedway and Stripes stores through the end of the year:

MTN DEW Infinite Swirl. A new tropical punch flavor with a combination of pineapple and berry in a vibrant blue color. It is available in 20-ounce bottles, and for a limited time, customers can buy two MTN DEW Infinite Swirl 20-ounce bottles for $4.

MTN DEW Freedom Fusion Slurpee Drink: A lemonade peach flavored Slurpee in a frosty white color arrived in stores in late June.

Meanwhile, 7-Eleven and Hostess have teamed up to give consumers two fan-favorite items in one—a Hostess Twinkies and Cherry Slurpee in one snack. The Limited-Edition Hostess Twinkies with Cherry Slurpee flavored filling feature fluffy, spongy cake and lightly whipped Cherry Slurpee-flavored crème filling. They are available exclusively at select 7-Eleven, Speedway and Stripes stores nationwide through mid-August in a two-count single-serve package, the retailer told CSP.

hostess twinkies 7-eleven slurpee

Previously announced summertime Slurpee collaborations include the Peach Candy Lemonade Slurpee, inspired by 7-Select Gummi Peach Rings, as well as the Drumstick Slurpee Blue Raspberry Vanilla Cone, introduced by 7-Eleven and Drumstick.

  • 7-Eleven is No. 1 on CSP’s 2024 Top 202 ranking of U.S. c-store chains by store count.

Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.

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