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Foodservice

7-Eleven Debuts Alaskan Pollock Sandwich

Fish available for $2.49 while supplies last
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven has introduced an Alaskan pollock sandwich in participating U.S. stores, the company told CSP Daily News.

The sandwich, made with herb-crusted wild Alaskan pollock, American cheese and tartar sauce on a buttery bun, is available for $2.49 while supplies last. Customers can also purchase the sandwich for $2 on Fridays through the chain's mobile app.

“7-Eleven is always on the lookout for new and delicious fresh food that we think our customers will love and, once they’ve tried it, seek out again and again,” said Robin Murphy, product director of fresh foods for 7-Eleven. “Customers looking for a hot fish sandwich because they’re observing Lenten dietary restrictions, or just because they love a good fish sandwich, can find this limited-time offering in our hot cases.”

The sandwich developed out of the Association of Genuine Alaska Pollock Producers' North American Partnership Program. “We are excited to be collaborating with the world’s largest convenience-store chain, 7-Eleven,” said Craig Morris, the association's CEO. “This collaboration is exactly what the program was designed to do: bring wild Alaska pollock into new channels, including convenience customers.”

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 66,000 stores in 17 countries, including about 9,100 in the United States. The chain No. 1 on CSP’s 2019 Top 202 ranking of c-store chains by total number of company-owned retail units.

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