Foodservice

7-Eleven debuts the BiG Flavor Bar, a sauce and topping station

Custom flavor station includes new lineup of original sauces from the convenience-store retailer
7-Eleven is launching the BiG Flavor Bar, a sauce and topping station.
7-Eleven is launching the BiG Flavor Bar, a sauce and topping station. | 7-Eleven

7-Eleven is launching the BiG Flavor Bar, a sauce and topping station featuring garnishes, condiments and a new lineup of original sauces crafted by the retailer.

The bar, available at 7-Eleven, Speedway and Stripes stores, “gives customers the freedom to sauce, top and make every meal their own,” the Irving, Texas-based convenience-store chain said Thursday.

The bar “brings customers more ways to maximize flavor combinations and make every bite hit exactly how they want it,” 7-Eleven said. “Sweet heat, crunchy texture and tang are all on the table alongside classic 7-Eleven condiments and toppings.”

Customers can customize any menu item, such as a pizza slice, Big Bite hot dog or sandwich, with the expanded lineup of new sauces:

  • That Sticky Heat: Spicy teriyaki
  • It's Cheesy AF: Garlic parmesan
  • Honey, Please: Honey mustard
  • Sweet Like That: Honey garlic
  • Sweet, Heat, Repeat: Sweet chili
  • Ranch All Day: Buttermilk ranch
  • Bring The Smoke: Smoked black pepper BBQ

“The BiG Flavor Bar turns every customer into a flavor creator,” said Brandon Brown, senior vice president, fresh foods and beverages at 7-Eleven, Inc. “Whether they crave heat, tang, crunch or something completely unexpected, fans can dream up bold new combinations and customize every bite to create a flavor experience that’s uniquely their own.”

In conjunction with the debut of the new bar, 7Rewards and Speedy Rewards members can grab a meal combo featuring any sausage or hot dog, a bag of 7-Select chips and a large Big Gulp drink for just $3 now through Oct. 27.

Customers also can seek out saucy inspiration in-store with a secret menu featuring flavor combinations. For example, customers can create Garlic Parm Loaded Tots, bringing together waffle tots, a drizzle of It’s Cheesy AF garlic parmesan sauce, sriracha and crispy garlic.

Sweet n Spicy Roller pairs a Big Bite hot dog with a Jalapeno Cream Cheese taquito, topped with That Sticky Heat spicy teriyaki, Sweet, Heat, Repeat sweet chili sauce and crispy onions. 

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